How long does it take to implement GrowSurf?

GrowSurf can be fully implemented in a few days or less. Many GrowSurf customers get up and running within a day. This includes campaign setup, referral tracking installation, setting up a referral portal, and automating reward fulfillment.

Can I choose what counts as a referral?

Yes. With GrowSurf, you get to choose when to trigger a referral. For example, referrals can be defined as new leads or only when new leads make qualified actions.

Do my users need to sign up separately for my referral program?

GrowSurf will automatically give your signed-in users a unique share link without them needing to sign up for your referral program separately. However, there is flexibility on whether you want this process to be automatic or manual.

GrowSurf is designed for B2C, FinTech, and SaaS companies that want to save time and development resources when building a referral program. By using our out-of-the-box referral software, product and engineering teams can easily create and manage a customer referral program versus spending weeks or months building one in-house.

What kind of integrations does GrowSurf provide?

GrowSurf comes with more than 30 native integrations, including an entire suite of development tools such as a REST API, JavaScript library, and webhooks. Our large library of no-code integrations includes Stripe, Recurly, Chargebee, and Salesforce.

How do rewards work in GrowSurf?

With GrowSurf, you can automate any type of reward -- this includes gift cards, credits, coupons, and cash via PayPal. With our rewards management system, you can automate the entire fulfillment process or manually approve rewards.

← View All Comparisons

GrowSurfvsAppVirality

Considering referral software? Try GrowSurf, the AppVirality alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Name: GrowSurf
Rating: 4.7 (28 reviews)
Author: GrowSurf

Get started with GrowSurf:

Product Hunt - referral program software

Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs AppVirality

GrowSurf offers a robust, scalable referral platform built for fast-moving product and marketing teams. Launch multi-step campaigns, automate rewards, and monitor real-time analytics without developer bottlenecks.
AppVirality specializes in mobile-first referral marketing. It helps apps and SaaS platforms boost installs and customer acquisition with customizable campaigns, automated journeys, and rich analytics. However, its focus leans heavily toward mobile app marketers, and its advanced plans are not priced transparently — you’ll need to book a demo and go through a sales pitch for the custom tiers.

Quick Overview

GrowSurf

Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members included
Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members included
Custom: 150,000+ participants with enterprise features, including:
- Custom campaign & participant limits
- Custom team member limits
- Volume discounts
- Security questionnaire support
- Expert onboarding program
- Priority support
All plans include fraud prevention, API, and webhooks
GrowSurf can also be integrated into your native iOS or Android application via its API and SDK, so you can run referral campaigns inside your app.
Exclusive partner perks worth $234k+ included

AppVirality

Referrals for SaaS Basic: $199/mo billed annually ($249/mo billed monthly) → Up to 1,000 users, single campaign, basic fraud detection, email support, branded referral links, webhooks.
Growth: Custom pricing billed annually. Includes unlimited users, multiple campaigns, advanced fraud detection, priority chat support, branded referral links, webhooks, mobile SDKs, API access, user targeting, dedicated growth manager, data export, white-label, and “Happy Customer Outreach.”
Referrals for Mobile Apps: Custom pricing billed annually. Includes unlimited campaigns, advanced fraud detection, user targeting, segmentation, automated journeys, branded referral links, push/email reward notifications, multi-country/currency/language support, data export, API access, webhooks, white-label, and “Happy Customer Outreach.”
AppVirality’s advanced plans (Growth and Mobile Apps) do not display pricing publicly — you’ll need to request a demo and go through a sales pitch for a quote.

Feature by Feature

Pricing Transparency: GrowSurf publishes all plan tiers and pricing online. AppVirality shows pricing for its entry plan but requires a demo and sales conversation for its Growth and Mobile Apps plans.
Automation & AI: GrowSurf includes AI-powered reward recommendations, landing page guidance, and campaign optimization. AppVirality focuses on automated journeys and advanced analytics but discloses no explicit AI features.
Campaign Flexibility: GrowSurf supports multi-step campaigns, dynamic rewards, offline/manual triggers, and team collaboration — and you can embed the referral experience directly into your native iOS or Android app. AppVirality offers mobile SDKs, referral code customization, segmentation, and multi-language support for mobile-first programs.
Fraud Prevention: GrowSurf blocks burner emails, applies IP thresholds, and allows manual fraud tagging. AppVirality includes basic fraud detection in its lower plan and advanced fraud detection in its higher-tier offerings.
Integration & Developer Tools: GrowSurf offers a full API, webhooks, and SDK for seamless integration (web or native app). AppVirality provides API access, webhooks, and mobile SDKs, but features scale with plan level.
Ease of Launch: GrowSurf is self-service and fast to deploy. AppVirality is quick to deploy for mobile apps but higher-tier features require negotiation and larger commitments.

Why Fast-Growing Teams Choose GrowSurf

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo

Growth Manager at Willful

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid

Head of Marketing at MainStreet

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."