How long does it take to implement GrowSurf?

GrowSurf can be fully implemented in a few days or less. Many GrowSurf customers get up and running within a day. This includes campaign setup, referral tracking installation, setting up a referral portal, and automating reward fulfillment.

Can I choose what counts as a referral?

Yes. With GrowSurf, you get to choose when to trigger a referral. For example, referrals can be defined as new leads or only when new leads make qualified actions.

Do my users need to sign up separately for my referral program?

GrowSurf will automatically give your signed-in users a unique share link without them needing to sign up for your referral program separately. However, there is flexibility on whether you want this process to be automatic or manual.

GrowSurf is designed for B2C, FinTech, and SaaS companies that want to save time and development resources when building a referral program. By using our out-of-the-box referral software, product and engineering teams can easily create and manage a customer referral program versus spending weeks or months building one in-house.

What kind of integrations does GrowSurf provide?

GrowSurf comes with more than 30 native integrations, including an entire suite of development tools such as a REST API, JavaScript library, and webhooks. Our large library of no-code integrations includes Stripe, Recurly, Chargebee, and Salesforce.

How do rewards work in GrowSurf?

With GrowSurf, you can automate any type of reward -- this includes gift cards, credits, coupons, and cash via PayPal. With our rewards management system, you can automate the entire fulfillment process or manually approve rewards.

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GrowSurfvsBuyapowa

Considering referral software? Try GrowSurf, the Buyapowa alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Name: GrowSurf
Rating: 4.7 (28 reviews)
Author: GrowSurf

Get started with GrowSurf:

Product Hunt - referral program software

Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs Buyapowa

GrowSurf is designed to make referral marketing effortless for startups and high-growth companies. Launch multi-step campaigns, customize rewards, and leverage AI-powered insights—all in hours, not months. Marketing and growth teams can control everything without waiting on developers.
Buyapowa is a robust enterprise solution that works well for large global brands. But for teams that value speed, flexibility, and hands-on control from day one, GrowSurf delivers a smarter, faster, and more scalable referral experience.

Quick Overview

GrowSurf

Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members
Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members
Custom: 150,000+ participants with enterprise-grade features:
- Unlimited campaign & participant flexibility
- Custom team member limits
- Dynamic volume discounts
- Security questionnaire support
- Expert onboarding program
- Priority customer success & support
All plans include AI-powered recommendations, fraud prevention, API, and webhooks
Exclusive partner perks valued at $234k+ included

Buyapowa

Pricing customized per enterprise client; contact for a quote
Enterprise-grade platform for large brands and multiple territories
Managed service model with longer setup times
Supports multi-brand, multi-territory, and complex loyalty programs
API and CRM integrations available but require setup

Feature by Feature

Speed & Ease of Launch: GrowSurf is self-service and lets you launch campaigns in hours. Buyapowa is enterprise-focused and often requires weeks of implementation.
Fraud Protection: GrowSurf blocks burner emails, applies IP thresholds, and allows manual fraud tagging—all built-in. Buyapowa provides robust fraud management but is geared toward enterprise setups.
AI & Automation: GrowSurf includes AI-powered reward recommendations, promotional copy suggestions, and landing page analysis. Buyapowa is automated for enterprise workflows but lacks AI-driven insights.
Team Access & Roles: Granular team roles and permissions come standard with GrowSurf. Buyapowa offers role-based access but mostly for large enterprise clients.
Flexibility & Rewards: GrowSurf supports multi-step campaigns, dynamic rewards, offline referral triggers, and custom payouts. Buyapowa has flexible reward structures but is primarily built for large-scale deployments.

Why High-Growth Teams Rely on GrowSurf

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo

Growth Manager at Willful

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid

Head of Marketing at MainStreet

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex

Founder, CEO at Keyring

Our features

Explore what makes GrowSurf the

perfect referral program solution

Automatic unique links for all signed-in users

Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
One-liners to copy and paste anywhere

Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
Campaign analytics to reveal what works

Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
Cuts referral program setup time from days to hours

Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
Integrations with popular tools

Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.