How long does it take to implement GrowSurf?

GrowSurf can be fully implemented in a few days or less. Many GrowSurf customers get up and running within a day. This includes campaign setup, referral tracking installation, setting up a referral portal, and automating reward fulfillment.

Can I choose what counts as a referral?

Yes. With GrowSurf, you get to choose when to trigger a referral. For example, referrals can be defined as new leads or only when new leads make qualified actions.

Do my users need to sign up separately for my referral program?

GrowSurf will automatically give your signed-in users a unique share link without them needing to sign up for your referral program separately. However, there is flexibility on whether you want this process to be automatic or manual.

GrowSurf is designed for B2C, FinTech, and SaaS companies that want to save time and development resources when building a referral program. By using our out-of-the-box referral software, product and engineering teams can easily create and manage a customer referral program versus spending weeks or months building one in-house.

What kind of integrations does GrowSurf provide?

GrowSurf comes with more than 30 native integrations, including an entire suite of development tools such as a REST API, JavaScript library, and webhooks. Our large library of no-code integrations includes Stripe, Recurly, Chargebee, and Salesforce.

How do rewards work in GrowSurf?

With GrowSurf, you can automate any type of reward -- this includes gift cards, credits, coupons, and cash via PayPal. With our rewards management system, you can automate the entire fulfillment process or manually approve rewards.

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GrowSurfvsCello

Considering referral software? Try GrowSurf, the Cello alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Name: GrowSurf
Rating: 4.7 (28 reviews)
Author: GrowSurf

Get started with GrowSurf:

Product Hunt - referral program software

Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs Cello

GrowSurf is the referral platform that growth and product teams choose when they need speed, control, and results. Launch multi-step, multi-channel campaigns in hours, automate rewards and payouts, and use AI-guided recommendations to tune programs that actually move the needle.
Cello is more suitable for launching an affiliate program that lives in your SaaS product. It’s a low-risk way to validate programs — but if you want more native integrations, deeper campaign logic, and advanced analytics from day one, GrowSurf is the clearer path.

Quick Overview

GrowSurf

Startup: $179/mo → up to 2,500 participants, 2 campaigns, 2 team members
Business: $449/mo → up to 10,000 participants, 5 campaigns, 5 team members
Custom: 150,000+ participants with enterprise features:
- Custom campaign & participant limits
- Custom team member limits & granular roles
- Volume discounts & security questionnaire support
- Expert onboarding program & priority support
Built-in fraud prevention, API, webhooks, and AI features
Exclusive partner perks valued at $234k+

Cello

Free: $0 → Up to $5k referral ARR (Unlimited referrals & features)
Grow: $250/mo → Up to $50k referral ARR
Scale: $750/mo → Up to $100k referral ARR
Enterprise: Custom → Unlimited referral ARR (contact sales)
All plans include unlimited referrals, integrations, and compliance
Success-based pricing reduces upfront risk for early-stage tests

Feature by Feature

Campaign Flexibility: GrowSurf supports multi-step, multi-channel referral flows, dynamic rewards, automated payouts, and offline/manual triggers — built for programs that grow in complexity. Cello focuses on embedded, in-product affiliate workflows.
Advanced Analytics: GrowSurf provides granular dashboards, participant & reward metadata, and automated reporting so teams can iterate quickly at scale.
Developer & Integration Tools: GrowSurf includes a full REST API, webhooks, SDKs, and many integrations out of the box for marketing and CDP tooling.
Enterprise Controls: GrowSurf offers enterprise-grade features (security questionnaire support, audit logs, granular access control, and priority onboarding) available on custom plans.
AI-Driven Optimization: GrowSurf goes beyond suggestions — it recommends rewards, helps write promotional copy, and audits landing pages to improve conversion across your referral funnels.
Fraud & Compliance: GrowSurf includes burner-email detection, IP thresholds and data-center IP blocking, manual fraud tagging, and GDPR/CCPA support to keep programs healthy as they scale.

Why Marketing and Product Teams Choose GrowSurf Over Cello

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo

Growth Manager at Willful

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid

Head of Marketing at MainStreet

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex

Founder, CEO at Keyring

Our features

Explore what makes GrowSurf the

perfect referral program solution

Automatic unique links for all signed-in users

Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
One-liners to copy and paste anywhere

Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
Campaign analytics to reveal what works

Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
Cuts referral program setup time from days to hours

Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
Integrations with popular tools

Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.