How long does it take to implement GrowSurf?

GrowSurf can be fully implemented in a few days or less. Many GrowSurf customers get up and running within a day. This includes campaign setup, referral tracking installation, setting up a referral portal, and automating reward fulfillment.

Can I choose what counts as a referral?

Yes. With GrowSurf, you get to choose when to trigger a referral. For example, referrals can be defined as new leads or only when new leads make qualified actions.

Do my users need to sign up separately for my referral program?

GrowSurf will automatically give your signed-in users a unique share link without them needing to sign up for your referral program separately. However, there is flexibility on whether you want this process to be automatic or manual.

GrowSurf is designed for B2C, FinTech, and SaaS companies that want to save time and development resources when building a referral program. By using our out-of-the-box referral software, product and engineering teams can easily create and manage a customer referral program versus spending weeks or months building one in-house.

What kind of integrations does GrowSurf provide?

GrowSurf comes with more than 30 native integrations, including an entire suite of development tools such as a REST API, JavaScript library, and webhooks. Our large library of no-code integrations includes Stripe, Recurly, Chargebee, and Salesforce.

How do rewards work in GrowSurf?

With GrowSurf, you can automate any type of reward -- this includes gift cards, credits, coupons, and cash via PayPal. With our rewards management system, you can automate the entire fulfillment process or manually approve rewards.

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GrowSurfvsFirstPromoter

Considering referral software? Try GrowSurf, the FirstPromoter alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Name: GrowSurf
Rating: 4.7 (28 reviews)
Author: GrowSurf

Get started with GrowSurf:

Product Hunt - referral program software

Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs FirstPromoter

GrowSurf makes it simple for growing teams to run referral programs. You get clear pricing, a quick setup, and tools your marketing team can actually use. Create advanced referral campaigns, automate rewards and payouts, and get AI-driven tips to improve results — without needing constant developer help.
FirstPromoter is built for SaaS businesses that prioritize affiliate and subscription-driven growth. It has strong payout and commission features, but if you want a marketer-first referral platform focused on rapid launches, deeper campaign flexibility, and AI recommendations, GrowSurf is the more complete option.

Quick Overview

GrowSurf

Startup: $179/mo → up to 2,500 participants, 2 campaigns, 2 team members included
Business: $449/mo → up to 10,000 participants, 5 campaigns, 5 team members included
Custom: 150,000+ participants with enterprise features, including:
- Custom campaign & participant limits
- Custom team member limits & granular roles
- Volume discounts
- Security questionnaire support
- Expert onboarding program
- Priority support
All plans include fraud prevention, API, and webhooks
Exclusive partner perks worth $234k+ included

FirstPromoter

Starter: $49/mo → up to $5,000/mo affiliate revenue, max 1,000 affiliates
Business: $99/mo → up to $15,000/mo affiliate revenue, unlimited affiliates & campaigns
Enterprise: $149+/mo → for > $15,000/mo affiliate revenue; custom domains, managed payouts
14-day free trial (no credit card required)
Strong affiliate tools: multi-tier commissions, bulk payouts (PayPal/Wise), Stripe import

Feature by Feature

Pricing predictability: GrowSurf publishes clear monthly plans so you can budget without surprises. FirstPromoter’s plans scale with affiliate revenue, which can make long-term costs harder to forecast as volume grows.
Marketer-facing AI: GrowSurf provides AI-powered reward recommendations, promotional copy suggestions, and landing page assessments that help marketers optimize conversion. FirstPromoter focuses AI primarily on automation, fraud detection, and operational tasks.
Campaign flexibility: GrowSurf supports advanced, multi-step referral campaigns and dynamic reward logic out of the box. FirstPromoter is excellent for classic affiliate flows and commission structures but is less focused on complex referral campaign logic.
Fraud & abuse controls: GrowSurf includes burner-email detection, IP thresholds, data-center IP blocking, and manual fraud tagging. FirstPromoter offers fraud detection and ad-traffic protections, but GrowSurf provides extra layers specifically tuned for referral programs.
Support for offline/manual triggers: GrowSurf lets you manually trigger or attribute referrals (useful for events, sales teams, or special promos). FirstPromoter centers on affiliate tracking and automated billing events.
Integrations & developer tools: GrowSurf offers a full REST API, webhooks, SDKs, and many prebuilt integrations for analytics and CDPs. FirstPromoter integrates well with billing and automation platforms (Stripe, Zapier, Make) and is strong for affiliate payout flows.

Why Growth-Focused Teams Choose GrowSurf

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo

Growth Manager at Willful

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid

Head of Marketing at MainStreet

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."