How long does it take to implement GrowSurf?

GrowSurf can be fully implemented in a few days or less. Many GrowSurf customers get up and running within a day. This includes campaign setup, referral tracking installation, setting up a referral portal, and automating reward fulfillment.

Can I choose what counts as a referral?

Yes. With GrowSurf, you get to choose when to trigger a referral. For example, referrals can be defined as new leads or only when new leads make qualified actions.

Do my users need to sign up separately for my referral program?

GrowSurf will automatically give your signed-in users a unique share link without them needing to sign up for your referral program separately. However, there is flexibility on whether you want this process to be automatic or manual.

GrowSurf is designed for B2C, FinTech, and SaaS companies that want to save time and development resources when building a referral program. By using our out-of-the-box referral software, product and engineering teams can easily create and manage a customer referral program versus spending weeks or months building one in-house.

What kind of integrations does GrowSurf provide?

GrowSurf comes with more than 30 native integrations, including an entire suite of development tools such as a REST API, JavaScript library, and webhooks. Our large library of no-code integrations includes Stripe, Recurly, Chargebee, and Salesforce.

How do rewards work in GrowSurf?

With GrowSurf, you can automate any type of reward -- this includes gift cards, credits, coupons, and cash via PayPal. With our rewards management system, you can automate the entire fulfillment process or manually approve rewards.

← View All Comparisons

GrowSurfvsFriendBuy

Considering referral software? Try GrowSurf, the FriendBuy alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Name: GrowSurf
Rating: 4.7 (28 reviews)
Author: GrowSurf

Get started with GrowSurf:

Product Hunt - referral program software

Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs FriendBuy

GrowSurf is purpose-built for fast-moving B2C, FinTech, and SaaS companies that want a referral program they can launch in hours, not weeks. From multi-step campaigns to AI-driven reward insights and advanced analytics, GrowSurf gives growth and marketing teams full control with minimal dev time.
FriendBuy offers solid referral and loyalty functionality, but is focused on e-commerce businesses. While it uses AI to analyze survey responses and surface insights, it doesn’t provide the full spectrum of AI-driven automation or multi-step flexibility that GrowSurf delivers.

Quick Overview

GrowSurf

Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members included
Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members included
Custom: 150,000+ participants with enterprise features, including:
- Custom campaign & participant limits
- Custom team member limits
- Volume discounts
- Security questionnaire support
- Expert onboarding program
- Priority support
All plans include fraud prevention, API, and webhooks
Exclusive partner perks worth $234k+ included

FriendBuy

Pricing varies based on business size, usage, and desired features
Typically requires contacting FriendBuy for a personalized quote
Designed for e-commerce businesses of all sizes
Includes referral tracking, loyalty programs, and integrations
Custom plans available for larger businesses or higher-volume programs

Feature by Feature

Launch Speed: GrowSurf is self-service and can be live in hours. FriendBuy requires more setup coordination and is less flexible.
Fraud Protection: GrowSurf blocks burner emails, enforces IP thresholds, allows manual fraud tagging, and provides detailed audit logging. FriendBuy includes fraud prevention but with less granularity.
AI & Automation: GrowSurf offers comprehensive AI-powered insights, including reward recommendations, promotional copy suggestions, and landing page optimization. FriendBuy uses AI to analyze survey responses and highlight actionable insights, but it is not a full AI-driven platform.
Flexibility & Rewards: GrowSurf supports multi-step campaigns, dynamic rewards, offline or manual referral triggers, and custom payouts. FriendBuy relies mostly on predefined templates with some reward customization.
Team Access & Roles: GrowSurf includes granular team roles even on smaller plans. FriendBuy’s team management is more limited and tied to higher-tier or custom plans.

Why Marketing and Product Teams Choose GrowSurf

" I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."

Wes Wagner

Head of Growth & Marketing at Microverse

"Growsurf made it incredibly easy to launch a referral program for our new and existing users and website visitors. We considered a wide array of options and Growsurf was by far the best value for money."

Max Friedman

Co-Founder, CEO at Givebutter

"We were looking for a flexible system to implement on the development side, and easy enough for our marketing team to be able to explore and manage. GrowSurf checked all the boxes."

Michelangelo Guarise

Founder, CEO at Volumio

Our features

Explore what makes GrowSurf the

perfect referral program solution

Automatic unique links for all signed-in users

Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
One-liners to copy and paste anywhere

Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
Campaign analytics to reveal what works

Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
Cuts referral program setup time from days to hours

Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
Integrations with popular tools

Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.