How long does it take to implement GrowSurf?

GrowSurf can be fully implemented in a few days or less. Many GrowSurf customers get up and running within a day. This includes campaign setup, referral tracking installation, setting up a referral portal, and automating reward fulfillment.

Can I choose what counts as a referral?

Yes. With GrowSurf, you get to choose when to trigger a referral. For example, referrals can be defined as new leads or only when new leads make qualified actions.

Do my users need to sign up separately for my referral program?

GrowSurf will automatically give your signed-in users a unique share link without them needing to sign up for your referral program separately. However, there is flexibility on whether you want this process to be automatic or manual.

GrowSurf is designed for B2C, FinTech, and SaaS companies that want to save time and development resources when building a referral program. By using our out-of-the-box referral software, product and engineering teams can easily create and manage a customer referral program versus spending weeks or months building one in-house.

What kind of integrations does GrowSurf provide?

GrowSurf comes with more than 30 native integrations, including an entire suite of development tools such as a REST API, JavaScript library, and webhooks. Our large library of no-code integrations includes Stripe, Recurly, Chargebee, and Salesforce.

How do rewards work in GrowSurf?

With GrowSurf, you can automate any type of reward -- this includes gift cards, credits, coupons, and cash via PayPal. With our rewards management system, you can automate the entire fulfillment process or manually approve rewards.

← View All Comparisons

GrowSurfvsInfluitive

Considering referral software? Try GrowSurf, the Influitive alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Name: GrowSurf
Rating: 4.7 (28 reviews)
Author: GrowSurf

Get started with GrowSurf:

Product Hunt - referral program software

Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs Influitive

GrowSurf is a high-performance referral platform built to help SaaS, B2C, and FinTech teams grow quickly. Launch multi-step campaigns, automate reward distribution, and track performance in real time without waiting on developers.
Influitive specializes in B2B customer advocacy, providing tools for gamified engagement, testimonials, and social sharing. While it excels in building advocate communities, it’s less suited for end-to-end referral campaigns.

Quick Overview

GrowSurf

Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members included
Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members included
Custom: 150,000+ participants with enterprise-grade features:
- Flexible campaign & participant limits
- Custom team member allowances
- Volume-based pricing
- Security compliance support
- Guided onboarding program
- Priority customer support
Built-in fraud prevention, API access, and webhooks
Integrates seamlessly into web apps and SaaS platforms
Exclusive partner benefits valued at $234k+

Influitive

Enterprise pricing only — must contact sales for a quote
Designed for B2B advocacy and engagement, including gamification and loyalty campaigns
Analytics, community management, and social sharing features, but limited direct referral or e-commerce capabilities

Feature by Feature

Pricing Transparency: GrowSurf clearly lists all tiers online. Influitive requires a demo and sales discussion to access pricing.
Automation & AI: GrowSurf offers AI-driven reward suggestions, campaign guidance, and optimization. Influitive does not offer AI-based features.
Campaign Flexibility: GrowSurf supports multi-step campaigns, dynamic rewards, offline triggers, and native app integration. Influitive is focused on advocacy programs with less flexibility for multi-step referral campaigns.
Fraud Protection: GrowSurf blocks burner emails, sets IP thresholds, and allows manual tagging. Influitive does not include dedicated fraud protection tools.
Integration & Developer Tools: GrowSurf provides a full API, SDKs, and webhooks. Influitive integrates mainly with CRM systems and lacks self-service developer features.
Ease of Launch: GrowSurf is self-service and fast to deploy. Influitive requires coordination with their team for setup and onboarding.

Why High-Growth Teams Choose GrowSurf Over Influitive

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo

Growth Manager at Willful

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid

Head of Marketing at MainStreet

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex

Founder, CEO at Keyring

Our features

Explore what makes GrowSurf the

perfect referral program solution

Automatic unique links for all signed-in users

Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
One-liners to copy and paste anywhere

Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
Campaign analytics to reveal what works

Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
Cuts referral program setup time from days to hours

Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
Integrations with popular tools

Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.