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GrowSurfvsLeadDyno

Considering referral software? Try GrowSurf, the LeadDyno alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Get started with GrowSurf:
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Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs LeadDyno

GrowSurf is the referral platform that fast-growing marketing and product teams rely on for speed, control, and measurable results. Launch multi-step, multi-channel campaigns in hours, automate rewards and payouts, and leverage AI-driven insights to optimize programs that actually drive growth.

LeadDyno is primarily designed for e-commerce affiliates and offers a simple way to track commissions. While it works for smaller stores, it doesn’t provide the same advanced automation, multi-tiered referral logic, or enterprise-level flexibility that makes GrowSurf the clear choice for startups and scaling product-led teams.

Quick Overview

GrowSurf

  • Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members

  • Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members

  • Custom / Enterprise: 150,000+ participants, custom campaigns, custom participant limits, custom team member limits, volume discounts, security questionnaire requests, expert onboarding program, priority support

  • All plans include fraud prevention, API, webhooks, and $234k+ in exclusive perks

LeadDyno

  • Lite: $49/mo → 50 active affiliates, 1 reward structure, 1 commission plan

  • Essential: $129/mo → 150 active affiliates, 3 commission plans, 2 affiliate groups

  • Advanced: $349/mo → 500 active affiliates, unlimited reward structures and commission plans, 4 affiliate groups

  • Unlimited: $749/mo → unlimited affiliate groups, dedicated account manager, new customer bounty, priority support

  • 30-day free trial, unlimited clicks and conversions on all plans

Feature by Feature

  • Focus: GrowSurf is optimized for SaaS and product-led growth teams running referral programs. LeadDyno is built for affiliate programs with a strong e-commerce focus.

  • Fraud Protection: Both platforms include fraud prevention. GrowSurf adds automatic IP blocking, suspicious referral flagging, and granular controls out of the box.

  • Ease of Use: GrowSurf launches in minutes with minimal developer time. LeadDyno is also easy to set up for affiliate marketing but may need more configuration for referral use cases.

  • Integrations: GrowSurf integrates with CRMs, payment processors, and marketing tools via API and webhooks. LeadDyno offers 25+ no-code integrations like Shopify, Stripe, and HubSpot.

  • Support: GrowSurf includes expert onboarding and real-time support for every plan. LeadDyno’s dedicated manager and priority support are only on its highest tier.

  • Affiliate Experience: LeadDyno focuses on affiliate dashboards and commission plans. GrowSurf centers on participants, campaigns, and referrals with built-in sharing and tracking.

  • Exclusive Perks: GrowSurf provides $234k+ in partner savings (Notion, Deel, 1Password) included free with every plan.

Why Referral-Focused Teams Choose GrowSurf Over LeadDyno
Willful

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
MainStreet

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid
Nick Abouzeid
Head of Marketing at MainStreet
Keyring

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex
Chino Lex
Founder, CEO at Keyring
LeadDyno is solid for affiliates. GrowSurf is built for customer referrals at scale.
If you’re running an affiliate program for an online store, LeadDyno is a strong option. If you’re a startup or growth team looking for a scalable referral platform with deeper automation, integrations, and support, GrowSurf is the clear choice.
Organic growth
Easy scaling
Amazing returns
Our features

Explore what makes GrowSurf the
perfect referral program solution

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  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Campaign analytics to reveal what works
    Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
    Campaign analytics to reveal what works
  • Cuts referral program setup time from days to hours
    Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
    Cuts referral program setup time from days to hours
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API

Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies