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GrowSurfvsOSI Affiliate

Considering referral software? Try GrowSurf, the OSI Affiliate alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Get started with GrowSurf:
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Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs OSI Affiliate

GrowSurf is the referral platform that scaling startups rely on for speed, flexibility, and measurable results. Launch multi-step, multi-channel campaigns in hours, automate rewards and payouts, and leverage AI-guided insights to optimize programs that actually move the needle.

OSI Affiliate is designed for SMB e-commerce businesses with volume-based plans and solid integrations for online stores. It’s cost-effective for smaller teams but lacks the advanced automation, multi-tiered referral logic, and analytics capabilities that make GrowSurf the clear choice for startups and product-led growth teams.

Quick Overview

GrowSurf

  • Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members

  • Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members

  • Custom / Enterprise: 150,000+ participants, custom campaigns, custom participant limits, custom team member limits, volume discounts, security questionnaire requests, expert onboarding program, priority support

  • All plans include fraud prevention, API, webhooks, and $234k+ in exclusive perks

OSI Affiliate

  • Basic: $47/mo → 25,000 unique visitors, 200 affiliate users, free website integration, use your own domain

  • Professional: $97/mo → 500,000 unique visitors, 10,000 affiliate users, recurring commissions, dedicated account manager

  • 15-day free trial, cancel anytime

  • Designed for SMB e-commerce businesses, UI and analytics are limited for enterprise use

Feature by Feature

  • Automation & Scalability: GrowSurf allows multi-step campaigns, automated rewards, and AI-driven program optimization. OSI Affiliate tracks referrals and manages rewards but lacks advanced automation.

  • Affiliate Management: OSI Affiliate offers granular affiliate groups, commission plans, and reward structures. GrowSurf does not focus on affiliate features like commission calculations and recurring payouts.

  • Fraud Prevention: GrowSurf provides proactive fraud detection, blocking suspicious signups before they impact your program. OSI Affiliate offers basic fraud monitoring.

  • Integrations: GrowSurf connects with 45+ no-code platforms including Stripe, Salesforce, and HubSpot. OSI Affiliate integrates with major e-commerce platforms but lacks deeper workflow automation.

  • Support & Onboarding: GrowSurf provides expert onboarding and priority support at all plan levels. OSI Affiliate offers standard support and dedicated managers only on higher plans.

Why Growth-Focused Teams Choose GrowSurf Over OSI Affiliate
Willful

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
MainStreet

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid
Nick Abouzeid
Head of Marketing at MainStreet
Keyring

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex
Chino Lex
Founder, CEO at Keyring
OSI Affiliate is for e-commerce. GrowSurf is for scaling startups.
If you want a customer-to-customer referral program that scales with your startup, provides advanced automation, and drives real growth from day one, GrowSurf is the clear choice.
Organic growth
Easy scaling
Amazing returns
Our features

Explore what makes GrowSurf the
perfect referral program solution

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  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Campaign analytics to reveal what works
    Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
    Campaign analytics to reveal what works
  • Cuts referral program setup time from days to hours
    Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
    Cuts referral program setup time from days to hours
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API

Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies