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GrowSurfvsPartnero

Considering referral software? Try GrowSurf, the Partnero alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

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Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs Partnero

GrowSurf is the referral platform for high-growth teams who want predictable pricing, fast setup, and marketing-friendly controls. Launch multi-step referral funnels, automate rewards, and use marketer-facing AI to optimize performance — all without developer bottlenecks.

Partnero is a versatile partner-management tool that blends affiliate, referral, and newsletter programs into one platform. It’s built to handle unlimited partners and transactions with flat-rate pricing. If you’re running broad partner channels, Partnero fits — but for teams who need a dedicated, AI-powered referral engine that turns customers into advocates, GrowSurf stands out.

Quick Overview

GrowSurf

  • Startup: $179/mo → up to 2,500 participants, 2 campaigns, 2 team members included

  • Business: $449/mo → up to 10,000 participants, 5 campaigns, 5 team members included

  • Custom: 150,000+ participants with enterprise features, including:

    • Custom campaign & participant limits

    • Custom team member limits & granular roles

    • Volume discounts

    • Security questionnaire support

    • Expert onboarding program

    • Priority support

  • All plans include fraud prevention, API, and webhooks

  • Exclusive partner perks worth $234k+ included

Partnero

  • Starter: $59/mo → 1 partnership program, 1 newsletter program, 1 team member, unlimited features

  • Partner (Growth): $199/mo → 3 partnership programs, 1 newsletter program, 3 team members, integration support

  • Advanced: $599/mo → 10 partnership programs, 1 newsletter program, 10 team members, integration support & community access

  • Newsletter-only plan: $10/mo → 1 newsletter program, 1 team member

  • All plans offer unlimited partners, transactions & revenue

  • 30-day free trial, no credit card required

Feature by Feature

  • Pricing predictability: Both platforms offer transparent pricing.

  • AI & automation: GrowSurf uses marketer-facing AI to recommend rewards, promotional copy, and landing page improvements for better conversion. Partnero uses AI to automate program setup and partner discovery but is broader and less referral-focused.

  • Referral focus vs. partner breadth: GrowSurf specializes in referral funnels, reward logic, and fraud controls for high-volume customer programs. Partnero supports multiple partnership types (affiliate, newsletter, referral) but lacks GrowSurf’s deep referral-specific optimization.

  • Fraud & abuse controls: GrowSurf provides burner-email detection, IP thresholds, and manual fraud tagging. Partnero automates payouts and tracks partner data but its fraud features are less referral-tuned.

  • Integrations & developer tools: GrowSurf offers a full REST API, webhooks, SDKs, and prebuilt integrations. Partnero has broad ESP integrations, custom domains, UTM tracking, and white-label partner portals, with integration support.

  • Payout automation: Both support automated payouts (PayPal or Wise), but GrowSurf ties payouts directly to reward events in multi-step referral funnels, while Partnero centralizes payouts for affiliate & partner channels.

Why Fast-Growing Tech Startups Choose GrowSurf Over Partnero
Willful

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
MainStreet

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid
Nick Abouzeid
Head of Marketing at MainStreet
Keyring

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex
Chino Lex
Founder, CEO at Keyring
Partnero manages partners. GrowSurf powers referral growth.
If your goal is to transform customers into a scalable acquisition channel with AI-powered optimizations, multi-step referral funnels, and enterprise-grade fraud controls — all in a marketer-friendly dashboard — GrowSurf is built for you. Partnero is a strong all-in-one partner manager; GrowSurf turns referrals into a repeatable, measurable growth engine.
Organic growth
Easy scaling
Amazing returns
Our features

Explore what makes GrowSurf the
perfect referral program solution

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  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Campaign analytics to reveal what works
    Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
    Campaign analytics to reveal what works
  • Cuts referral program setup time from days to hours
    Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
    Cuts referral program setup time from days to hours
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API

Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies