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GrowSurfvsPartnerStack

Considering referral software? Try GrowSurf, the PartnerStack alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

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Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs PartnerStack

GrowSurf empowers growth and marketing teams with a dedicated referral engine they can launch in hours. Running on autopilot, it handles referral tracking, automated rewards, and advanced fraud protection, delivering a powerful, scalable acquisition channel without heavy development work. Most teams are live in a day with a branded referral portal, seamless integrations, and AI-powered optimization to keep referrals growing consistently.

PartnerStack is a partner relationship management platform designed for large B2B SaaS companies. It excels at managing affiliate, reseller, and co-sell partnerships across ecosystems, but for teams who want a marketer-friendly referral engine with AI optimization and enterprise-grade flexibility, GrowSurf stands out.

Quick Overview

GrowSurf

  • Startup: $179/mo → up to 2,500 participants, 2 campaigns, 2 team members included

  • Business: $449/mo → up to 10,000 participants, 5 campaigns, 5 team members included

  • Custom: 150,000+ participants with enterprise features, including:

    • Custom campaign & participant limits

    • Granular team roles

    • Volume discounts

    • Security questionnaire support

    • Expert onboarding program

    • Priority support

  • All plans include fraud prevention, API, and webhooks

  • Exclusive partner perks worth $234k+ included

PartnerStack

  • Pricing: Custom pricing only — no publicly listed plans. Most companies must book a demo.

  • Target Audience: Enterprise and large-scale B2B SaaS companies looking to scale revenue through partner ecosystems, co-sell, affiliate, influencer, and customer referral programs.

  • Core Features: Partner ecosystem management and automation, onboarding and communication tools, automated payouts & commission management, in-app messaging, resource center, automated onboarding, and a marketplace with 600+ B2B SaaS partners.

  • Pros: Best for B2B SaaS partnerships, excellent onboarding & support, intuitive UI, powerful automation.

  • Cons: Enterprise-focused, potentially complex for small businesses, pricing is undisclosed.

Feature by Feature

  • Pricing transparency: GrowSurf clearly publishes its tiers and enterprise options. PartnerStack’s pricing is custom and not public, requiring a demo.

  • AI & automation: GrowSurf offers AI-driven reward recommendations, landing page checks, and campaign optimization. PartnerStack automates payouts and onboarding but does not offer branded AI features for referral campaigns.

  • Ease of setup: GrowSurf is built for marketers to launch programs quickly without engineering bottlenecks. PartnerStack’s PRM suite is powerful but heavier to implement.

  • Fraud protection: GrowSurf blocks suspicious referrals with IP thresholds, email burn detection, and manual tagging. PartnerStack includes standard partner vetting but offers fewer granular fraud controls for referral campaigns.

  • Integrations: GrowSurf offers REST API, SDKs, webhooks, and native integrations. PartnerStack integrates with CRM and payment systems to manage partners but is not built as a dedicated referral engine.

  • Flexibility & rewards: GrowSurf supports multi-step campaigns, dynamic rewards, automated payouts, and manual triggers. PartnerStack supports managing multiple affiliate or reseller programs but is not optimized for customer referrals.

Why Referral-Focused Teams Choose GrowSurf Over PartnerStack
Willful

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
MainStreet

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid
Nick Abouzeid
Head of Marketing at MainStreet
Keyring

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex
Chino Lex
Founder, CEO at Keyring
PartnerStack manages partners. GrowSurf powers referral growth.
If you want to transform customers into a scalable acquisition channel with AI-powered optimizations, multi-step referral funnels, and enterprise-grade fraud controls—all in a marketer-friendly dashboard—GrowSurf is built for you. PartnerStack excels at managing partner ecosystems, but GrowSurf turns customer referrals into a repeatable, measurable growth engine.
Organic growth
Easy scaling
Amazing returns
Our features

Explore what makes GrowSurf the
perfect referral program solution

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  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Campaign analytics to reveal what works
    Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
    Campaign analytics to reveal what works
  • Cuts referral program setup time from days to hours
    Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
    Cuts referral program setup time from days to hours
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API

Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies