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GrowSurfvsPrefinery

Considering referral software? Try GrowSurf, the Prefinery alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

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Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs Prefinery

GrowSurf is built for startups and scaling companies that need a referral program they can launch quickly, manage effortlessly, and scale as they grow. From multi-step campaigns to advanced analytics and team collaboration, GrowSurf gives marketing and growth teams full control without developer bottlenecks.

Prefinery excels for pre-launch campaigns and building viral waitlists. However, for businesses looking to sustain growth, automate rewards, and manage referrals beyond the pre-launch phase, GrowSurf delivers a complete, full-lifecycle solution.

Quick Overview

GrowSurf

  • Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members included

  • Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members included

  • Custom: 150,000+ participants with enterprise features, including:

    • Custom campaign & participant limits

    • Custom team member limits

    • Volume discounts

    • Security questionnaire support

    • Expert onboarding program

    • Priority support

  • All plans include fraud prevention, API, and webhooks

  • Exclusive partner perks worth $234k+ included

Prefinery

  • Lite: $49/mo → 1,000 users included, 1 campaign, basic analytics

  • Essentials: $249/mo → 10,000 users, 3 campaigns, 2 team members, full analytics

  • Pro: $499/mo → 50,000 users, 10 campaigns, 10 team members, full analytics, priority support, concierge onboarding (6mo subscription)

  • All plans include integrations, webhooks, and API access

  • Focused on pre-launch campaigns; not a full-lifecycle referral platform

Feature by Feature

  • Pre-Launch vs Full Lifecycle: Prefinery specializes in building viral waitlists before product launch. GrowSurf covers the entire referral journey, from first campaign to large-scale program management.

  • Campaign Flexibility: GrowSurf supports multi-step, multi-channel campaigns with dynamic rewards. Prefinery mainly focuses on single-phase pre-launch campaigns.

  • Team Access & Collaboration: GrowSurf includes granular team roles and collaborative features from day one. Prefinery has limited team management functionality.

  • Analytics & Reporting: GrowSurf provides detailed dashboards, automated reporting, and participant/reward metadata. Prefinery offers basic analytics tailored to early-stage campaigns.

  • Fraud Prevention: GrowSurf includes burner email detection, IP thresholds, data-center blocking, and manual fraud tagging. Prefinery does not focus on anti-fraud measures.

  • Automation & Integrations: GrowSurf has API, webhooks, automated reward workflows, and numerous integrations. Prefinery provides Zapier and email integrations, mostly pre-launch focused.

Why Startups and Growth Teams Choose GrowSurf
Microverse

" I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."

Wes Wagner
Wes Wagner
Head of Growth & Marketing at Microverse
Givebutter

"Growsurf made it incredibly easy to launch a referral program for our new and existing users and website visitors. We considered a wide array of options and Growsurf was by far the best value for money."

Max Friedman
Max Friedman
Co-Founder, CEO at Givebutter
Volumio

"We were looking for a flexible system to implement on the development side, and easy enough for our marketing team to be able to explore and manage. GrowSurf checked all the boxes."

Michelangelo Guarise
Michelangelo Guarise
Founder, CEO at Volumio
Launch Fast, Grow Forever: GrowSurf Powers Every Stage
Prefinery is great for early-stage viral campaigns, but GrowSurf gives you a referral platform that can evolve with your business. From launch day to large-scale growth, automate rewards, manage teams, and unlock insights that fuel your next expansion.
Organic growth
Easy scaling
Amazing returns
Our features

Explore what makes GrowSurf the
perfect referral program solution

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  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Campaign analytics to reveal what works
    Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
    Campaign analytics to reveal what works
  • Cuts referral program setup time from days to hours
    Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
    Cuts referral program setup time from days to hours
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API

Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies