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GrowSurfvsReferral Rock

Considering referral software? Try GrowSurf, the Referral Rock alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

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Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs Referral Rock

GrowSurf is built for high-growth startups that want an easy-to-launch, fully customizable referral program that scales with their business. From multi-step campaigns to detailed analytics and robust integrations, everything is designed so your marketing and growth teams can move fast and focus on results.

Referral Rock is designed for service businesses and e-commerce teams that want a structured, guided referral experience. While it offers concierge onboarding and plug-and-play features, GrowSurf gives you more flexibility, advanced analytics, and team collaboration from day one.

Quick Overview

GrowSurf

  • Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members included

  • Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members included

  • Custom: 150,000+ participants with enterprise features, including:

    • Custom Campaign Limit

    • Custom Participant Limit

    • Custom Team Member Limit

    • Volume Discounts

    • Security Questionnaire Requests

    • Expert Onboarding Program

    • Priority Support

  • All plans include fraud prevention, API, and webhooks

  • Exclusive perks worth $234k+ included

Referral Rock

  • Professional: $175/mo → 5,000 members, 1 program, 10 user accounts

  • Engage Plans: $200/mo → 15,000 members, checkout-based rewards, e-commerce integrations

  • Custom/Enterprise Options:

    • Scale Up: $25k minimum per year → dedicated account manager, unlimited audit logging, SLAs & enterprise security support

    • Volume Member Discounts available after standard plan limits

    • Unlimited Referrals once on Enterprise plans

    • Custom Contracts available for special needs

Feature by Feature

  • Fraud Protection: GrowSurf automatically detects suspicious referrals, blocks data center IPs, and provides detailed controls. Referral Rock has basic anti-fraud measures, but less granular than GrowSurf.

  • Team Access & Roles: GrowSurf includes team access even on the Startup plan with granular roles. Referral Rock offers team features but at higher plan levels.

  • Ease of Use: GrowSurf is built for fast implementation with minimal technical setup. Referral Rock is plug-and-play but may require add-ons for more complex workflows.

  • Support & Onboarding: GrowSurf offers hands-on, real-time support and expert onboarding from day one. Referral Rock provides concierge onboarding, but more complex customizations require add-ons.

  • Flexibility & Rewards: GrowSurf supports multi-step campaigns, customizable rewards, and automated payouts. Referral Rock allows rewards but additional configurations often require paid add-ons.

Why Fast-Growing Teams Choose GrowSurf
Microverse

" I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."

Wes Wagner
Wes Wagner
Head of Growth & Marketing at Microverse
Volumio

"We were looking for a flexible system to implement on the development side, and easy enough for our marketing team to be able to explore and manage. GrowSurf checked all the boxes."

Michelangelo Guarise
Michelangelo Guarise
Founder, CEO at Volumio
Not Boring

"The most important thing for us was that the referral program had to be something that we could build and execute without having to have someone technical on the team. GrowSurf's ease of implementation was pretty awesome. If we had paid someone to build our referral program from scratch, it would have been a pretty expensive and web-dev-rate consuming process."

Tommy Gamba
Tommy Gamba
Strategy & Growth at Not Boring
Referral Rock works. GrowSurf scales with you.
If you want a referral program that grows with your startup, is fully customizable, and puts your marketing team in control, GrowSurf is the clear choice.
Organic growth
Easy scaling
Amazing returns
Our features

Explore what makes GrowSurf the
perfect referral program solution

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  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Campaign analytics to reveal what works
    Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
    Campaign analytics to reveal what works
  • Cuts referral program setup time from days to hours
    Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
    Cuts referral program setup time from days to hours
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API

Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies