How long does it take to implement GrowSurf?

GrowSurf can be fully implemented in a few days or less. Many GrowSurf customers get up and running within a day. This includes campaign setup, referral tracking installation, setting up a referral portal, and automating reward fulfillment.

Can I choose what counts as a referral?

Yes. With GrowSurf, you get to choose when to trigger a referral. For example, referrals can be defined as new leads or only when new leads make qualified actions.

Do my users need to sign up separately for my referral program?

GrowSurf will automatically give your signed-in users a unique share link without them needing to sign up for your referral program separately. However, there is flexibility on whether you want this process to be automatic or manual.

GrowSurf is designed for B2C, FinTech, and SaaS companies that want to save time and development resources when building a referral program. By using our out-of-the-box referral software, product and engineering teams can easily create and manage a customer referral program versus spending weeks or months building one in-house.

What kind of integrations does GrowSurf provide?

GrowSurf comes with more than 30 native integrations, including an entire suite of development tools such as a REST API, JavaScript library, and webhooks. Our large library of no-code integrations includes Stripe, Recurly, Chargebee, and Salesforce.

How do rewards work in GrowSurf?

With GrowSurf, you can automate any type of reward -- this includes gift cards, credits, coupons, and cash via PayPal. With our rewards management system, you can automate the entire fulfillment process or manually approve rewards.

← View All Comparisons

GrowSurfvsReferralCandy

Considering referral software? Try GrowSurf, the ReferralCandy alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Name: GrowSurf
Rating: 4.7 (28 reviews)
Author: GrowSurf

Get started with GrowSurf:

Product Hunt - referral program software

Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs ReferralCandy

GrowSurf is the fastest way for ambitious teams to build momentum through referrals. It’s a purpose-built referral engine designed to help growth teams launch, manage, and scale programs without relying on developers. With automated rewards, built-in fraud prevention, and rich analytics, GrowSurf gives you an out-of-the-box system that accelerates word-of-mouth and drives measurable customer acquisition.
ReferralCandy is a referral tool built primarily for e-commerce stores. It’s simple to set up and offers flexible reward options with fraud detection—but its commission-based pricing can quickly become costly as you scale. If you’re serious about growth and want a predictable, scalable referral platform that puts your marketing team in control, GrowSurf is the clear choice.

Quick Overview

GrowSurf

Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members
Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members
Custom / Enterprise: 150,000+ participants, custom campaigns, custom participant limits, custom team member limits, volume discounts, security questionnaire requests, expert onboarding program, priority support
All plans include fraud prevention, API, webhooks, and $234k+ in exclusive perks

ReferralCandy

Basic: $29/month + 10.5% success fee
Grow: $79/month + 3.5% success fee
Scale: $249/month + 1.5% success fee
Enterprise: $799/month + 0.25% success fee
Free trial included. Pay based on referral sales volume.

Feature by Feature

Ease of Launch: GrowSurf is built for speed — get a live referral program running in hours without heavy dev work. ReferralCandy is plug-and-play for e-commerce but may not be as flexible for non-Shopify or advanced workflows.
Program Types: GrowSurf specializes in automated, scalable referral programs for startups and PLG teams. ReferralCandy focuses on e-commerce referral and affiliate campaigns.
Automation & Fraud Prevention: Both provide fraud prevention and real-time tracking. GrowSurf focuses on no-code automation of rewards and payouts; ReferralCandy auto-flags self-referrals, leaked codes, and suspicious orders.
Integrations: GrowSurf connects with 45+ no-code tools out of the box. ReferralCandy integrates with Shopify, Klaviyo, ReCharge, BigCommerce, WooCommerce, and more.
Support & Scalability: GrowSurf provides onboarding and support at all plan levels, plus predictable flat pricing. ReferralCandy offers self-service setup but charges a percentage fee on referral sales.

Why Product and Marketing Teams Choose GrowSurf Over ReferralCandy

" I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."

Wes Wagner

Head of Growth & Marketing at Microverse

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo

Growth Manager at Willful

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex

Founder, CEO at Keyring

Our features

Explore what makes GrowSurf the

perfect referral program solution

Automatic unique links for all signed-in users

Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
One-liners to copy and paste anywhere

Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
Campaign analytics to reveal what works

Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
Cuts referral program setup time from days to hours

Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
Integrations with popular tools

Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.