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GrowSurfvsReferralHero

Considering referral software? Try GrowSurf, the ReferralHero alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Get started with GrowSurf:
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Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs ReferralHero

GrowSurf is designed for startups and high-growth teams. Your marketing and growth teams can collaborate from day one, launch referral programs quickly, and track every participant with confidence.

ReferralHero is used in industries like home services, dental, e-commerce, and blockchain, but GrowSurf offers more flexibility and scalability for product-led companies. With advanced integrations, fraud protection, and features that grow with your business, GrowSurf is the solution built to scale.

Quick Overview

GrowSurf

  • Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members included

  • Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members included

  • Custom: 150,000+ participants with enterprise features, including:

    • Custom Campaign Limit

    • Custom Participant Limit

    • Custom Team Member Limit

    • Volume Discounts

    • Security Questionnaire Requests

    • Expert Onboarding Program

    • Priority Support

  • All plans include fraud prevention, API, and webhooks

  • Exclusive perks worth $234k+ included

ReferralHero

  • Basic: $99–$199/mo → 1,000+ users, 1–2 campaigns, email support

  • Pro: $299–$399/mo → unlimited users, unlimited campaigns, multiple admins, email & chat support

  • Enterprise: Custom pricing → full setup, ongoing optimization, priority support

  • API and webhooks available only on Pro or Enterprise plans

Feature by Feature

  • Fraud Protection: Both platforms prevent fake emails and suspicious activity, but GrowSurf also blocks data center IPs, auto-flags suspicious referrals, and offers more detailed fraud controls.

  • Team Access & Roles: GrowSurf includes team access even on the Startup plan with granular roles. ReferralHero limits admin roles to higher plans.

  • Ease of Use: GrowSurf is quick to set up with minimal developer help, while ReferralHero may require more configuration.

  • Support & Onboarding: GrowSurf provides hands-on, real-time support and expert onboarding from day one. ReferralHero support is mostly email or chat depending on the plan.

  • Exclusive Perks: GrowSurf gives over $234k in savings on partner tools like Notion, Deel, and 1Password.

Why Fast-Growing Teams Choose GrowSurf
Microverse

" I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."

Wes Wagner
Wes Wagner
Head of Growth & Marketing at Microverse
Volumio

"We were looking for a flexible system to implement on the development side, and easy enough for our marketing team to be able to explore and manage. GrowSurf checked all the boxes."

Michelangelo Guarise
Michelangelo Guarise
Founder, CEO at Volumio
Not Boring

"The most important thing for us was that the referral program had to be something that we could build and execute without having to have someone technical on the team. GrowSurf's ease of implementation was pretty awesome. If we had paid someone to build our referral program from scratch, it would have been a pretty expensive and web-dev-rate consuming process."

Tommy Gamba
Tommy Gamba
Strategy & Growth at Not Boring
ReferralHero is good, but GrowSurf is built to scale.
If you want a referral program that grows with your company and gives your team full control, GrowSurf is the clear choice.
Organic growth
Easy scaling
Amazing returns
Our features

Explore what makes GrowSurf the
perfect referral program solution

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  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Campaign analytics to reveal what works
    Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
    Campaign analytics to reveal what works
  • Cuts referral program setup time from days to hours
    Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
    Cuts referral program setup time from days to hours
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API

Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies