← View All Comparisons

GrowSurfvsReferralMagic

Considering referral software? Try GrowSurf, the ReferralMagic alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Get started with GrowSurf:
Capterra GetApp G2 SoftwareAdvice Product Hunt Product Hunt - referral program software

Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs ReferralMagic

GrowSurf is designed for fast-growing SaaS and software companies that want a referral program they can launch quickly, manage effortlessly, and scale as their business grows. Multi-step campaigns, advanced analytics, and integrations give marketing and growth teams full control from day one.

ReferralMagic offers API-first referral tools and whitelabel capabilities, making it suitable for B2B SaaS and white-label deployments. While it’s developer-friendly and highly customizable, GrowSurf gives teams a faster, easier, and more comprehensive solution for both technical and non-technical users.

Quick Overview

GrowSurf

  • Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members included

  • Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members included

  • Custom: 150,000+ participants with enterprise features, including:

    • Custom campaign & participant limits

    • Custom team member limits

    • Volume discounts

    • Security questionnaire support

    • Expert onboarding program

    • Priority support

  • All plans include fraud prevention, API, and webhooks

  • Exclusive partner perks worth $234k+ included

ReferralMagic

  • Monthly: $245/mo → unlimited referrals, unlimited campaigns, multiple campaign modes

  • Annual: $2,205/yr (after 15% discount) → same features with annual billing

  • On-Premise: $9,700 one-time license → host data on your own server, source code access

  • Supports multiple referral campaign types including signup boosters, conversion boosters, and selfie campaigns

  • Ready-to-use invite widget and multi-domain tracking

  • No commissions or hidden fees

Feature by Feature

  • Ease of Use: GrowSurf is self-service and fast to launch, letting marketing teams go live in hours. ReferralMagic requires more technical setup and onboarding for API and on-premise deployments.

  • Campaign Flexibility: GrowSurf supports multi-step, multi-channel campaigns with dynamic rewards and automated payouts. ReferralMagic is focused on B2B campaigns and has limited non-technical customization.

  • Team Access & Roles: GrowSurf provides granular team roles and collaborative features from the start. ReferralMagic’s team management depends on deployment and license type.

  • Analytics & Reporting: GrowSurf provides advanced dashboards, automated reporting, and participant/reward metadata. ReferralMagic offers real-time stats but mostly tracks core referral metrics.

  • Fraud Prevention: GrowSurf includes burner email detection, IP thresholds, data-center blocking, and manual fraud tagging. ReferralMagic does not include dedicated fraud prevention.

  • Automation & Integrations: GrowSurf offers prebuilt integrations, webhooks, APIs, and automated reward workflows. ReferralMagic integrates with Zapier and other tools but lacks automated reward logic.

Why Fast-Growing SaaS Teams Choose GrowSurf
Microverse

" I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."

Wes Wagner
Wes Wagner
Head of Growth & Marketing at Microverse
Givebutter

"Growsurf made it incredibly easy to launch a referral program for our new and existing users and website visitors. We considered a wide array of options and Growsurf was by far the best value for money."

Max Friedman
Max Friedman
Co-Founder, CEO at Givebutter
Volumio

"We were looking for a flexible system to implement on the development side, and easy enough for our marketing team to be able to explore and manage. GrowSurf checked all the boxes."

Michelangelo Guarise
Michelangelo Guarise
Founder, CEO at Volumio
ReferralMagic is functional. GrowSurf is built to accelerate.
If you’re ready for a referral platform that doesn’t just track campaigns but actively drives growth, GrowSurf is your solution. Launch faster, scale smarter, and gain insights that let your marketing team optimize every referral opportunity.
Organic growth
Easy scaling
Amazing returns
Our features

Explore what makes GrowSurf the
perfect referral program solution

Capterra GetApp G2 SoftwareAdvice Product Hunt Product Hunt - referral program software
  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Campaign analytics to reveal what works
    Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
    Campaign analytics to reveal what works
  • Cuts referral program setup time from days to hours
    Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
    Cuts referral program setup time from days to hours
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API

Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies