How long does it take to implement GrowSurf?

GrowSurf can be fully implemented in a few days or less. Many GrowSurf customers get up and running within a day. This includes campaign setup, referral tracking installation, setting up a referral portal, and automating reward fulfillment.

Can I choose what counts as a referral?

Yes. With GrowSurf, you get to choose when to trigger a referral. For example, referrals can be defined as new leads or only when new leads make qualified actions.

Do my users need to sign up separately for my referral program?

GrowSurf will automatically give your signed-in users a unique share link without them needing to sign up for your referral program separately. However, there is flexibility on whether you want this process to be automatic or manual.

GrowSurf is designed for B2C, FinTech, and SaaS companies that want to save time and development resources when building a referral program. By using our out-of-the-box referral software, product and engineering teams can easily create and manage a customer referral program versus spending weeks or months building one in-house.

What kind of integrations does GrowSurf provide?

GrowSurf comes with more than 30 native integrations, including an entire suite of development tools such as a REST API, JavaScript library, and webhooks. Our large library of no-code integrations includes Stripe, Recurly, Chargebee, and Salesforce.

How do rewards work in GrowSurf?

With GrowSurf, you can automate any type of reward -- this includes gift cards, credits, coupons, and cash via PayPal. With our rewards management system, you can automate the entire fulfillment process or manually approve rewards.

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GrowSurfvsRewardful

Considering referral software? Try GrowSurf, the Rewardful alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Name: GrowSurf
Rating: 4.7 (28 reviews)
Author: GrowSurf

Get started with GrowSurf:

Product Hunt - referral program software

Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs Rewardful

GrowSurf empowers growth and marketing teams to launch fully-customized referral programs in record time. From automated rewards and advanced fraud prevention to AI-powered optimization, your team stays in control — no heavy engineering required.
Rewardful is an affordable affiliate platform focused on deep Stripe integration and simple setup. It’s great for small SaaS teams needing fast affiliate tracking, but for marketing teams that want a dedicated customer referral program with AI optimization and enterprise-grade features and flexibility, GrowSurf stands out.

Quick Overview

GrowSurf

Startup: $179/mo → up to 2,500 participants, 2 campaigns, 2 team members included
Business: $449/mo → up to 10,000 participants, 5 campaigns, 5 team members included
Custom: 150,000+ participants with enterprise features, including:
- Custom campaign & participant limits
- Granular team roles
- Volume discounts
- Security questionnaire support
- Expert onboarding program
- Priority support
All plans include fraud prevention, API, and webhooks
Exclusive partner perks worth $234k+ included

Rewardful

Starter: $49/mo → up to $7,500/mo from affiliates, 1 campaign, unlimited affiliates & visitors, up to 2 team members, all integrations, PayPal mass payouts, Wise bulk payouts, self-referral fraud detection
Growth: $99/mo → everything in Starter plus unlimited team members, unlimited campaigns, branded affiliate portal, custom domain, private invite-only campaigns, custom rewards, custom scripts
Enterprise: $149+/mo → everything in Growth plus customer success manager, chat/email/phone support, one-click PayPal payouts
All plans include 14-day free trial, 0% transaction fee, multiple currencies, last-touch attribution, coupon code tracking, double-sided incentives, REST API access

Feature by Feature

Pricing transparency: GrowSurf clearly lists participant tiers and enterprise options. Rewardful’s public plans scale by affiliate revenue, which can increase costs for high-volume programs.
AI & automation: GrowSurf includes AI-powered reward recommendations, landing page checks, and campaign optimization. Rewardful automates commission adjustments for upgrades/downgrades but does not offer branded AI features.
Ease of setup: Both platforms are quick to set up. GrowSurf goes beyond setup by giving marketers control of multi-step referral funnels with minimal developer input; Rewardful focuses on a five-step affiliate setup with Stripe.
Fraud protection: GrowSurf blocks suspicious referrals with IP thresholds, email burn detection, and manual tagging. Rewardful includes self-referral detection but offers fewer granular fraud controls.
Integrations: GrowSurf offers REST API, SDKs, and webhooks plus native integrations. Rewardful integrates deeply with Stripe and supports PayPal/Wise payouts, custom scripts, and branded portals.
Flexibility & rewards: GrowSurf supports multi-step campaigns, dynamic rewards, automated payouts, and manual triggers. Rewardful supports flexible commission structures, double-sided incentives, coupon tracking, and branded affiliate portals.

Why Referral-Focused Teams Choose GrowSurf Over Rewardful

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo

Growth Manager at Willful

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid

Head of Marketing at MainStreet

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."