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GrowSurfvsSocial Snowball

Considering referral software? Try GrowSurf, the Social Snowball alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

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Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs Social Snowball

GrowSurf puts referral growth front and center. Built specifically for marketing and product teams at B2C, FinTech, and SaaS growth-stage startups, it lets you launch, manage, and scale referral programs without developer dependency. Automated rewards, fraud protection, and powerful analytics come standard in one no-code platform — so you can accelerate word-of-mouth acquisition faster than ever.

Social Snowball blends affiliate and referral tools for DTC brands, with an emphasis on influencer management and commission payouts. It’s feature-rich for e-commerce affiliates, but if you’re looking for a dedicated, fast, self-serve referral engine you can deploy and optimize without the extra layers, GrowSurf is the clear winner.

Quick Overview

GrowSurf

  • Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members

  • Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members

  • Custom / Enterprise: 150,000+ participants, custom campaigns, custom participant limits, custom team member limits, volume discounts, security questionnaire requests, expert onboarding program, priority support

  • All plans include fraud prevention, API, webhooks, and $234k+ in exclusive perks

Social Snowball

  • Snow Day: $249/mo + 3% affiliate-generated revenue → Up to 4 programs, 3 sign-up forms, unlimited affiliates, 700+ payout methods, influencer management, post-purchase referrals, Safelinks to prevent coupon leaks

  • Blizzard: Custom pricing, no commission fees → Unlimited programs & sign-up forms, TikTok Shop affiliate management, social listening, white-glove onboarding, priority support

  • Both plans integrate with Klaviyo, Postscript, Zapier, Google Analytics, and more

Feature by Feature

  • Ease of Launch: GrowSurf gets a referral program live in hours without heavy dev lift. Social Snowball is built for e-commerce brands combining affiliate + referral, with more setup around payouts and influencer workflows.

  • Program Focus: GrowSurf specializes in scalable, automated referral programs for startups and PLG teams. Social Snowball merges affiliate, influencer, and referral under one roof, which can be great for DTC brands but less focused for pure referral.

  • Automation & Fraud Prevention: Both automate payouts and block coupon abuse. GrowSurf’s strength is one-click referral rewards and built-in fraud prevention, while Social Snowball leans on Safelinks and commission filters.

  • Integrations: GrowSurf connects with 45+ no-code tools out of the box. Social Snowball integrates with major e-commerce and marketing apps but skews toward affiliate payout workflows.

  • Support: GrowSurf provides onboarding and expert support at all tiers. Social Snowball offers live chat on self-serve plans and white-glove onboarding on Blizzard.

Why Product and Marketing Teams Choose GrowSurf Over Social Snowball
Microverse

" I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."

Wes Wagner
Wes Wagner
Head of Growth & Marketing at Microverse
Willful

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
Keyring

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex
Chino Lex
Founder, CEO at Keyring
Social Snowball is for DTC. GrowSurf is for growth-stage tech startups.
If you’re looking for an affiliate-and-referral hybrid with influencer management baked in for your DTC brand, Social Snowball may be a fit. But if your priority is a dedicated referral engine you can launch quickly, automate, and scale without complexity, GrowSurf is the obvious choice.
Organic growth
Easy scaling
Amazing returns
Our features

Explore what makes GrowSurf the
perfect referral program solution

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  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Campaign analytics to reveal what works
    Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
    Campaign analytics to reveal what works
  • Cuts referral program setup time from days to hours
    Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
    Cuts referral program setup time from days to hours
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API

Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies