Built for startups,
scaled for unicorns
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Trusted by marketing and product teams at fast-growing tech startups
GrowSurf equips tech startups and growth-stage teams with a ready-to-use referral engine built for speed and control. Launch, manage, and scale campaigns in-house without relying on developers. With built-in automation, fraud protection, and actionable analytics, GrowSurf gives you a complete system to spark word-of-mouth and measure real acquisition results.
Talkable focuses on hands-on referral marketing services, offering a wide menu of campaign styles managed by its own team. It’s aimed at established enterprise ecommerce companies that prefer a partner to build and operate their programs. For brands that want to launch and control a referral program themselves, quickly, predictably, and without outside management, GrowSurf stands out as the obvious pick.
Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members
Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members
Custom / Enterprise: 150,000+ participants, custom campaigns, custom participant limits, custom team member limits, volume discounts, security questionnaire requests, expert onboarding program, priority support
All plans include fraud prevention, API, webhooks, and $234k+ in exclusive perks
Pricing based on annual revenue tiers: $4–20M, $20–40M, $50M+
Light plan: Limited managed launch, limited QA, no custom reporting options
Standard plan: Good support, monthly check-ins, 4 managed campaign placements, 5 professional services hours per quarter
Plus plan: Better support, bi-weekly check-ins, 6 managed campaigns, 15 pro services hours per quarter
Premium plan: Best support, weekly check-ins, 10 managed campaigns, 30 pro services hours per quarter, custom reporting, dedicated success team
Ease of Launch: GrowSurf is built for speed — launch a live referral program in hours without heavy dev work. Talkable is service-heavy and typically involves managed launches and ongoing agency-style support.
Program Types: GrowSurf specializes in automated, scalable referral programs for startups and PLG teams. GrowSurf and Talkable offer a broad range of campaigns including Two-Sided Rewards, One-Sided Rewards, Multi-Offer Promotions, Tiered Rewards, Influencer, Leaderboards, Sweepstakes, Product Sharing, Quizzes & Reviews.
Automation & Fraud Prevention: Both provide fraud prevention and real-time tracking. GrowSurf focuses on no-code automation of rewards and payouts; Talkable campaigns are often managed by its team for you.
Integrations: GrowSurf connects with 45+ no-code tools out of the box. Talkable integrates deeply with e-commerce but with managed placements and heavier implementation.
Support & Scalability: GrowSurf provides priority onboarding and support at all plan levels, plus predictable flat pricing. Talkable offers increasing levels of managed services and dedicated success teams depending on your revenue tier.
" I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."
" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."
" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."
Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies