← View All Comparisons

GrowSurfvsTapfiliate

Considering referral software? Try GrowSurf, the Tapfiliate alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Get started with GrowSurf:
Capterra GetApp G2 SoftwareAdvice Product Hunt Product Hunt - referral program software

Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs Tapfiliate

GrowSurf empowers growth and marketing teams to launch fully-customized referral programs in record time. From automated rewards and advanced fraud prevention to AI-powered optimization, your team stays in control — no heavy engineering required.

Tapfiliate is an affiliate tracking platform built for e-commerce, SaaS, and digital businesses. It supports affiliate programs, coupon tracking, and multiple integrations. While Tapfiliate is useful for managing affiliates, GrowSurf is purpose-built as a referral growth engine that runs on autopilot — giving marketers the tools to drive scalable, repeatable customer acquisition.

Quick Overview

GrowSurf

  • Startup: $179/mo → up to 2,500 participants, 2 campaigns, 2 team members included

  • Business: $449/mo → up to 10,000 participants, 5 campaigns, 5 team members included

  • Custom: 150,000+ participants with enterprise features, including:

    • Custom campaign & participant limits

    • Granular team roles

    • Volume discounts

    • Security questionnaire support

    • Expert onboarding program

    • Priority support

  • All plans include fraud prevention, API, and webhooks

  • Exclusive partner perks worth $234k+ included

Tapfiliate

  • Essential: $74/mo → unlimited affiliate programs, 30+ pre-built integrations, real-time reporting, 1 team member, email/live chat support

  • Pro: $124/mo → everything in Essential plus custom domain, multi-level marketing, bonus system, priority queue, 5 team members

  • Enterprise: Custom pricing → everything in Pro plus unlimited tracking requests, full white label, SSO, dedicated personal manager, unlimited team members

  • A 14-day free trial is included with both the Essential and Pro plans

Feature by Feature

  • Pricing transparency: GrowSurf lists participant tiers and enterprise options. Tapfiliate charges by plan level and adds overage fees for clicks and conversions.

  • AI & automation: GrowSurf offers AI-powered reward recommendations, landing page checks, and campaign optimization. Tapfiliate automates payouts and supports MLM/bonus systems, but lacks AI-driven features.

  • Ease of setup: Both platforms are quick to launch. GrowSurf allows marketers to design referral funnels without devs; Tapfiliate focuses on affiliate tracking with pixels, APIs, and integrations.

  • Fraud protection: GrowSurf includes IP thresholds, email burn detection, and manual tagging. Tapfiliate emphasizes click and conversion tracking but offers fewer fraud-prevention tools.

  • Integrations: GrowSurf provides REST API, SDKs, webhooks, and native integrations. Tapfiliate connects with 30+ apps (Stripe, Shopify, WooCommerce, etc.) and supports pixel/postback tracking.

  • Flexibility & rewards: GrowSurf supports multi-step referral campaigns, dynamic rewards, and automated payouts. Tapfiliate supports MLM structures, coupon tracking, custom commissions, and recurring commissions.

Why Referral-Focused Teams Choose GrowSurf Over Tapfiliate
Willful

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
MainStreet

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid
Nick Abouzeid
Head of Marketing at MainStreet
Keyring

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex
Chino Lex
Founder, CEO at Keyring
Tapfiliate tracks affiliates. GrowSurf accelerates customer referral growth.
Tapfiliate is a capable affiliate platform for e-commerce and SaaS companies. But if your goal is to turn customers into a repeatable acquisition channel with AI-powered optimization, multi-step referral funnels, and enterprise-grade fraud controls — all in a marketer-friendly dashboard — GrowSurf is built for you.
Organic growth
Easy scaling
Amazing returns
Our features

Explore what makes GrowSurf the
perfect referral program solution

Capterra GetApp G2 SoftwareAdvice Product Hunt Product Hunt - referral program software
  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Campaign analytics to reveal what works
    Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
    Campaign analytics to reveal what works
  • Cuts referral program setup time from days to hours
    Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
    Cuts referral program setup time from days to hours
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API

Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies