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GrowSurfvsTolt

Considering referral software? Try GrowSurf, the Tolt alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

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Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs Tolt

GrowSurf gives marketing and growth teams full control over a powerful referral engine that can be up and running in just hours. Designed to run on autopilot, it manages referral tracking, automates reward fulfillment, and prevents fraud, providing a scalable, marketer-friendly growth solution without requiring heavy developer involvement.

Tolt is an affiliate software solution built for SaaS startups and growing companies. It offers branded portals, Stripe/Paddle/Chargebee integration, and automated payouts, but for teams seeking rapid deployment, AI-driven optimization, and enterprise-grade flexibility, GrowSurf stands out.

Quick Overview

GrowSurf

  • Startup: $179/mo → up to 2,500 participants, 2 campaigns, 2 team members included

  • Business: $449/mo → up to 10,000 participants, 5 campaigns, 5 team members included

  • Custom: 150,000+ participants with enterprise features, including:

    • Custom campaign & participant limits

    • Granular team roles

    • Volume discounts

    • Security questionnaire support

    • Expert onboarding program

    • Priority support

  • All plans include fraud prevention, API, and webhooks

  • Exclusive partner perks worth $234k+ included

Tolt

  • Basic: $49/mo → up to $10,000/month earned from affiliates, 2 programs, 3 partner groups, 3 team members, manual payouts, branded portal

  • Growth: $99/mo → up to $20,000/month earned from affiliates, 5 programs, 5 partner groups, 5 team members, auto payouts, PayPal/Wise/local bank/crypto/wire, customizable email notifications

  • Pro: $199/mo → up to $50,000/month earned from affiliates, unlimited programs, unlimited partners & teams, custom payout methods, dedicated Slack channel

  • Enterprise: $50,001+/mo → fully custom features, priority support, dedicated Slack channel, automated payouts, unlimited programs, partners, and team members

Feature by Feature

  • Ease of setup: GrowSurf can be fully implemented in a day, including campaign setup, referral tracking, portal setup, and automated rewards. Tolt requires more setup and configuration, especially for automated payouts.

  • AI & automation: GrowSurf offers AI-powered reward optimization and automated referral management. Tolt provides auto payouts and integrations, but lacks advanced AI optimizations.

  • Branded experience: Both platforms allow custom domains and branded affiliate portals, but GrowSurf adds enterprise-grade customization and marketing-friendly dashboards.

  • Fraud protection: GrowSurf includes IP thresholds, email burn detection, and manual tagging to prevent fraudulent referrals. Tolt lacks these granular fraud controls.

  • Integrations: GrowSurf provides REST API, webhooks, SDKs, and native integrations. Tolt integrates with Stripe, Paddle, and Chargebee.

  • Flexibility & rewards: GrowSurf supports dynamic, automated rewards and manual triggers, while Tolt supports multiple commission flows and double-sided rewards but with fewer automation options.

Why Referral-Focused Teams Choose GrowSurf Over Tolt
Willful

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
MainStreet

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid
Nick Abouzeid
Head of Marketing at MainStreet
Keyring

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex
Chino Lex
Founder, CEO at Keyring
Tolt is for affiliate programs. GrowSurf is for customer referral programs.
If your goal is to turn customers into a scalable acquisition channel with rapid deployment, AI-driven optimization, automated rewards, and enterprise-grade fraud protection — all in a marketer-friendly dashboard — GrowSurf is built for you. Tolt is a capable affiliate platform, but GrowSurf takes customer referrals further, faster.
Organic growth
Easy scaling
Amazing returns
Our features

Explore what makes GrowSurf the
perfect referral program solution

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  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Campaign analytics to reveal what works
    Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
    Campaign analytics to reveal what works
  • Cuts referral program setup time from days to hours
    Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
    Cuts referral program setup time from days to hours
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API

Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies