Built for startups,
scaled for unicorns
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Trusted by marketing and product teams at fast-growing tech startups
GrowSurf is the referral platform designed to turn your customers into advocates. It's geared towards marketing and product teams at B2C, FinTech, and SaaS startups in the growth stage that want to launch an in-product referral program with minimal dev effort. With automated rewards, fraud protection, and actionable analytics, your team can launch, manage, and scale referral programs that directly drive revenue and growth.
UpViral focuses on building leads through sweepstakes, contests, and viral campaigns. While it’s great for growing email lists and engagement, GrowSurf provides a full referral engine designed to accelerate customer acquisition, retention, and measurable business growth.
Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members
Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members
Custom / Enterprise: 150,000+ participants, custom campaigns, custom participant limits, custom team member limits, volume discounts, security questionnaire requests, expert onboarding program, priority support
All plans include fraud prevention, API, webhooks, and $234k+ in exclusive perks
Starter: $99/mo → 10,000 leads, 1 brand, remove branding, drag & drop interface
Business: $149/mo → 25,000 leads, 2 brands, API & webhooks, universal capture
Premium: $399/mo → 100,000 leads, 5 brands, dedicated account manager, priority support
Focused on viral campaigns, contests, sweepstakes, waitlists, and leaderboards
Referral vs Lead Focus: GrowSurf powers full customer referral programs that drive measurable acquisition. UpViral focuses on building email lists and viral campaigns.
Automation & Fraud Prevention: GrowSurf provides no-code automation for rewards with built-in fraud protection. UpViral offers anti-fraud tools but mainly for list integrity.
Analytics & Insights: GrowSurf provides detailed participant-level analytics for growth optimization. UpViral has dashboards for lead tracking and campaign performance.
Integrations: GrowSurf connects with 45+ tools for fast implementation. UpViral supports 30+ integrations, mainly for lead capture.
Support: GrowSurf offers onboarding and support for all plans. UpViral provides chat, email support, and dedicated account managers on higher-tier plans.
" I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."
" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."
" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."
Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies