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GrowSurfvsUpViral

Considering referral software? Try GrowSurf, the UpViral alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

Get started with GrowSurf:
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Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs UpViral

GrowSurf is the referral platform designed to turn your customers into advocates. It's geared towards marketing and product teams at B2C, FinTech, and SaaS startups in the growth stage that want to launch an in-product referral program with minimal dev effort. With automated rewards, fraud protection, and actionable analytics, your team can launch, manage, and scale referral programs that directly drive revenue and growth.

UpViral focuses on building leads through sweepstakes, contests, and viral campaigns. While it’s great for growing email lists and engagement, GrowSurf provides a full referral engine designed to accelerate customer acquisition, retention, and measurable business growth.

Quick Overview

GrowSurf

  • Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members

  • Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members

  • Custom / Enterprise: 150,000+ participants, custom campaigns, custom participant limits, custom team member limits, volume discounts, security questionnaire requests, expert onboarding program, priority support

  • All plans include fraud prevention, API, webhooks, and $234k+ in exclusive perks

UpViral

  • Starter: $99/mo → 10,000 leads, 1 brand, remove branding, drag & drop interface

  • Business: $149/mo → 25,000 leads, 2 brands, API & webhooks, universal capture

  • Premium: $399/mo → 100,000 leads, 5 brands, dedicated account manager, priority support

  • Focused on viral campaigns, contests, sweepstakes, waitlists, and leaderboards

Feature by Feature

  • Referral vs Lead Focus: GrowSurf powers full customer referral programs that drive measurable acquisition. UpViral focuses on building email lists and viral campaigns.

  • Automation & Fraud Prevention: GrowSurf provides no-code automation for rewards with built-in fraud protection. UpViral offers anti-fraud tools but mainly for list integrity.

  • Analytics & Insights: GrowSurf provides detailed participant-level analytics for growth optimization. UpViral has dashboards for lead tracking and campaign performance.

  • Integrations: GrowSurf connects with 45+ tools for fast implementation. UpViral supports 30+ integrations, mainly for lead capture.

  • Support: GrowSurf offers onboarding and support for all plans. UpViral provides chat, email support, and dedicated account managers on higher-tier plans.

Why Product and Marketing Teams Choose GrowSurf Over UpViral
Microverse

" I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."

Wes Wagner
Wes Wagner
Head of Growth & Marketing at Microverse
Willful

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
Keyring

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex
Chino Lex
Founder, CEO at Keyring
UpViral builds leads. GrowSurf builds customer growth.
If your goal is to generate leads through viral sweepstakes and contests, UpViral is an effective tool. If your goal is a full-featured referral platform that launches quickly, scales effortlessly, and drives measurable customer acquisition, GrowSurf puts your growth first.
Organic growth
Easy scaling
Amazing returns
Our features

Explore what makes GrowSurf the
perfect referral program solution

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  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Campaign analytics to reveal what works
    Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
    Campaign analytics to reveal what works
  • Cuts referral program setup time from days to hours
    Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
    Cuts referral program setup time from days to hours
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API

Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies