Built for startups,
scaled for unicorns
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Trusted by marketing and product teams at fast-growing tech startups
GrowSurf offers a robust, scalable referral platform built for fast-moving product and marketing teams of tech startups. Launch multi-step campaigns, automate rewards, and monitor real-time analytics without developer bottlenecks.
Viral Loops provides prebuilt referral templates and viral sweepstakes for SMBs and enterprises. While user-friendly and automated, deeper customization often requires navigating multiple plan tiers, and full AI capabilities are limited to predictive analytics and campaign suggestions.
Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members included
Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members included
Custom: 150,000+ participants with enterprise features, including:
Custom campaign & participant limits
Custom team member limits
Volume discounts
Security questionnaire support
Expert onboarding program
Priority support
All plans include fraud prevention, API, and webhooks
Exclusive partner perks worth $234k+ included
Start-up: $49/mo → Up to 1,000 participants
Plus: $139/mo → Up to 5,000 participants
Growing: $229/mo → Up to 10,000 participants
Power: $399/mo → Up to 25,000 participants
Features like templates, automated rewards, and AI campaign assistant vary by tier
Advanced AI fraud and campaign analytics “Coming Soon”
Pricing Transparency: GrowSurf publishes all plan tiers and pricing online. Viral Loops’ advanced features are gated behind higher tiers.
Automation & AI: GrowSurf includes AI-powered reward recommendations, landing page guidance, and campaign optimization. Viral Loops uses AI for predictive analytics and personalized messaging, but full capabilities are limited.
Campaign Flexibility: GrowSurf supports multi-step campaigns, dynamic rewards, offline or manual triggers, and team collaboration. Viral Loops is template-driven with viral sweepstakes and milestone campaigns.
Fraud Prevention: GrowSurf blocks burner emails, applies IP thresholds, and allows manual fraud tagging. Viral Loops includes basic anti-fraud checks with advanced fraud analysis coming soon.
Integration & Developer Tools: GrowSurf offers a full API, webhooks, and SDK for seamless integration. Viral Loops provides limited API access with some features only available on higher tiers.
Ease of Launch: GrowSurf is self-service and fast to deploy; Viral Loops requires navigating plan tiers and templates for more complex campaigns.
" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."
"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."
" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."
Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies