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GrowSurfvsViral Loops

Considering referral software? Try GrowSurf, the Viral Loops alternative for product and marketing teams that want to launch an in-product customer referral program with minimal dev time

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Trusted by marketing and product teams at fast-growing tech startups

Compare GrowSurf vs Viral Loops

GrowSurf offers a robust, scalable referral platform built for fast-moving product and marketing teams of tech startups. Launch multi-step campaigns, automate rewards, and monitor real-time analytics without developer bottlenecks.

Viral Loops provides prebuilt referral templates and viral sweepstakes for SMBs and enterprises. While user-friendly and automated, deeper customization often requires navigating multiple plan tiers, and full AI capabilities are limited to predictive analytics and campaign suggestions.

Quick Overview

GrowSurf

  • Startup: $179/mo → 2,500 participants, 2 campaigns, 2 team members included

  • Business: $449/mo → 10,000 participants, 5 campaigns, 5 team members included

  • Custom: 150,000+ participants with enterprise features, including:

    • Custom campaign & participant limits

    • Custom team member limits

    • Volume discounts

    • Security questionnaire support

    • Expert onboarding program

    • Priority support

  • All plans include fraud prevention, API, and webhooks

  • Exclusive partner perks worth $234k+ included

Viral Loops

  • Start-up: $49/mo → Up to 1,000 participants

  • Plus: $139/mo → Up to 5,000 participants

  • Growing: $229/mo → Up to 10,000 participants

  • Power: $399/mo → Up to 25,000 participants

  • Features like templates, automated rewards, and AI campaign assistant vary by tier

  • Advanced AI fraud and campaign analytics “Coming Soon”

Feature by Feature

  • Pricing Transparency: GrowSurf publishes all plan tiers and pricing online. Viral Loops’ advanced features are gated behind higher tiers.

  • Automation & AI: GrowSurf includes AI-powered reward recommendations, landing page guidance, and campaign optimization. Viral Loops uses AI for predictive analytics and personalized messaging, but full capabilities are limited.

  • Campaign Flexibility: GrowSurf supports multi-step campaigns, dynamic rewards, offline or manual triggers, and team collaboration. Viral Loops is template-driven with viral sweepstakes and milestone campaigns.

  • Fraud Prevention: GrowSurf blocks burner emails, applies IP thresholds, and allows manual fraud tagging. Viral Loops includes basic anti-fraud checks with advanced fraud analysis coming soon.

  • Integration & Developer Tools: GrowSurf offers a full API, webhooks, and SDK for seamless integration. Viral Loops provides limited API access with some features only available on higher tiers.

  • Ease of Launch: GrowSurf is self-service and fast to deploy; Viral Loops requires navigating plan tiers and templates for more complex campaigns.

Why Product and Marketing Teams Choose GrowSurf over Viral Loops
Willful

" I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."

Tracy Laranjo
Tracy Laranjo
Growth Manager at Willful
MainStreet

"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."

Nick Abouzeid
Nick Abouzeid
Head of Marketing at MainStreet
Keyring

" No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."

Chino Lex
Chino Lex
Founder, CEO at Keyring
Viral Loops is templated. GrowSurf is built to amplify growth.
GrowSurf gives your team the speed, transparency, and advanced automation needed to launch and scale referral campaigns from day one. No hidden tiers, no “coming soon” surprises — just fast, measurable growth that puts your marketing team in control.
Organic growth
Easy scaling
Amazing returns
Our features

Explore what makes GrowSurf the
perfect referral program solution

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  • Automatic unique links for all signed-in users
    Don't make your users sign up to join your referral program. When they're logged into your user portal, they'll see their unique link and can share it right away through social media, email, and more.
    Automatic unique links for all signed-in users
  • One-liners to copy and paste anywhere
    Get short lines of code that you can embed into your user portal and emails to promote your referral program exactly where your users are.
    One-liners to copy and paste anywhere
  • Campaign analytics to reveal what works
    Get more insight into your word-of-mouth marketing efforts than you've ever had before. Discover your top-performing campaigns and referrers so you can take strategic action that will maximize your results.
    Campaign analytics to reveal what works
  • Cuts referral program setup time from days to hours
    Our users report that the time to set up a referral program manually is a few weeks. To create it with standard referral software takes days. But to set it up with GrowSurf takes less than one day.
    Cuts referral program setup time from days to hours
  • Integrations with popular tools
    Plug and play into the tools you already use. GrowSurf connects to your CRM, email marketing tools, and dozens of other apps.
    Integrations with popular tools, Zapier, and API

Set up your refer a friend program with customer referral program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.

Trusted by marketing and product teams at fast-growing B2C, fintech, and SaaS companies