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A participant is anyone who either receives a unique referral link (referrer) or signs up through one (referred). We count participants based on unique email addresses. Referral links are generated in real-time only when a logged-in user visits your referral portal, signaling their intent to share. Learn more here

Note: Your entire user base does not count as participants—only those who engage with your referral program.

For example: If you have 10,000 users and send a marketing email announcing your referral program, around 20% (2,000 users) might show interest in participating. These users would visit your referral portal and become participants, each receiving a unique referral link to share. Additionally, anyone who signs up through these links is also added as a participant.

If you exceed your participant limit, we’ll automatically upgrade you to the next tier, prorated. This means you can start on our lowest tier and automatically scale as you grow.

A campaign is simply a referral program. You would want multiple campaigns if you develop in a staging and production environment.

GrowSurf can be fully implemented in an afternoon. Many GrowSurf customers get up and running within a day. Teams may take a few days due to back-and-forth communication. Technical implementation includes campaign setup and customization, referral tracking installation, setting up a referral portal, and automating reward fulfillment.

After technical implementation, launching your customer referral program takes planning and consideration. See Referral Program Checklist to see a comprehensive list of things to consider.

Yes, we provide a 14-day free trial. When you sign up, you'll automatically be enrolled into the GrowSurf Business plan so that you have access to all features and integrations. No credit card is required during the trial. You can also downgrade to the Startup plan during this time.

No, your referral program can live within your product or web app. GrowSurf automatically gives your signed-in users a unique share link without them needing to sign up for your referral program on a separate website. Further, there is flexibility on whether you want this process to be automatic or manual. Learn more here.

If you ever go over your participant limit, we will automatically upgrade you to the next plan up, prorated. You can start as small as possible and automatically scale with your growth. We'll send you email notifications when you've reached 50%, 90%, and 100% of your participant limit. You must have a payment method on file to get auto-upgraded and can opt-out anytime from automatic upgrades.

Yes, you can remove participants from your admin dashboard or by using the REST API.

GrowSurf provides four different reward types (double-sided, single-sided, milestone, and leaderboard) that are included in all plans. You can automate fulfillment for any type of reward through our third-party integrations. Learn about how reward automation works.

See reward examples used by GrowSurf customers by visiting our Referral Rewards Library. For even more reward ideas, check out our Referral Program Idea Generator.

Yes. With GrowSurf, you have total control over what counts as a referral. For example, referrals can be defined as new leads (when you first capture their email address) or only when new leads make qualified actions such as making their first purchase or if their status gets updated in your CRM.

GrowSurf elements and content are 100% customizable.

Yes, you can always upgrade or downgrade your GrowSurf plan at any time, as long as your new plan's participant limit does not exceed your current usage.

GrowSurf is a self-service platform with no annual contract required to sign up. Plans are billed on a monthly or annual basis. You can start on the smallest plan possible, then auto-scale when you hit a participant limit, on a prorated basis. You can always upgrade, downgrade, or cancel your subscription at anytime.

If you're not satisfied with GrowSurf for any reason, you can cancel your plan at anytime.

You can request a full refund for your most recent payment by reaching out to GrowSurf support no later than thirty days from the last date of payment. View our full refund policy here.

Yes, you can pay yearly by changing your selected plan to a yearly billing option during your free trial period. We offer 30% off on all annual plans.

Yes, GrowSurf is fully compliant with GDPR. See more on our GDPR Portal.

We pride ourselves in our customer service and understand that our customers' success is our success. You can expect to receive top-notch customer support from us via email, live chat, and Live Assistance (live chat and screensharing are available on the Business Plan). Our support hours are Monday - Friday, 9 a.m. - 5 p.m. CST, excluding US holidays. We typically answer questions very fast (usually within hours or less during business hours). Our expert team has years of experience in helping customers across various industries and use-cases implement, troubleshoot, and optimize their referral programs.