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Rebecca Hey

StartupsTipsSaaS

What Is Churn and How Does It Impact Your SaaS Business?

If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.

Posted by Rebecca Hey | July 15, 2021
Tips

What Is Marketing Attribution? Definition, Models, and More

Marketing attribution is a methodology to track how tactics contribute to conversions. Proper attribution empowers startups to take control of their marketing.

Posted by Rebecca Hey | July 13, 2021
Tips

What Is Undifferentiated Marketing? Targeting Explained

Want to reach a larger audience, meet your customer needs, and increase revenue? Find what undifferentiated marketing is and how it can help your business.

Posted by Rebecca Hey | January 4, 2022
TipsReferral Marketing

How to Design and Use Referral Cards to Get New Customers

Why not make it easier and more beneficial for your customers to refer you? Let's take a look at how to design and use referral cards to get new customers.

Posted by Rebecca Hey | June 25, 2021