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Startups Tips SaaS

What Is Churn and How Does It Impact Your SaaS Business?

If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.

Posted by Rebecca Hey | July 15, 2021
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Tips

What Is Marketing Attribution? Definition, Models, and More

Marketing attribution is a methodology to track how tactics contribute to conversions. Proper attribution empowers startups to take control of their marketing.

Posted by Rebecca Hey | July 13, 2021
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Tips

What Is Undifferentiated Marketing? Targeting Explained

Want to reach a larger audience, meet your customer needs, and increase revenue? Find what undifferentiated marketing is and how it can help your business.

Posted by Rebecca Hey | June 29, 2021
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Tips Referral Marketing

How to Design and Use Referral Cards to Get New Customers

Why not make it easier and more beneficial for your customers to refer you? Let's take a look at how to design and use referral cards to get new customers.

Posted by Rebecca Hey | June 25, 2021