B2B marketing strategies don't have to take forever to implement. Here are 5 that you can put in place today, alongside metrics to track their development:
In order to be a successful B2B salesperson, there is a combination of soft and hard skills that needs to mastered. Here we explore most important ones:
Retention marketing tends to be the least favored form of marketing within growth businesses. But ignoring it is leaving money on the table for all businesses.
There are many various ways that you can create and run a successful referral program and even more reasons why you should launch one. Here's 12 to get started:
AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.
The Authority principle is the simple fact that people listen to, trust and buy from those in authority. But how do you achieve an authoritative position?
The Unity Principle is based on the fact that humans like to belong and be part of something. This desire to belong is used in community-based marketing:
User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:
The Scarcity Principle works because people don’t like to miss out. They don’t want to feel like they should have gone for something that is no longer available
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing