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Grant Robertson-Adams

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Tips Deep Dive

How to Master the 7 Principles of Persuasion in Marketing

Learning from Cialdini's 6 Principles of Persuasion can lead to massive growth. Mastering the persuasion principles will create deeper customer relations.

Posted by Grant Robertson-Adams | June 17, 2021
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Tips

Emotional Marketing: Smiling All the Way to the Bank

Emotional marketing at its finest is marketing that makes you feel. But how can we use emotions to better market to an audience?

Posted by Grant Robertson-Adams | June 10, 2021
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Startups Tips Referral Marketing

Virality Explained: 6 Ways to Design a Viral Product

The easiest way to make a product go viral? Build it with a viral design. Learn the 6 best ways to incorporate virality into product design.

Posted by Grant Robertson-Adams | June 10, 2021
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Startups Tips

Performance Marketing 101: How to Launch Your First Campaign

What is performance marketing and is it right for your startup? Here's how to plan, launch and optimize your first performance marketing campaign.

Posted by Grant Robertson-Adams | June 4, 2021