Grant Robertson-Adams
The Top 7 Soft and Hard Skills for B2B Sales Success
In order to be a successful B2B salesperson, there is a combination of soft and hard skills that needs to mastered. Here we explore most important ones:
The Ultimate Retention Marketing Guide: Lifelong Customers
Retention marketing tends to be the least favored form of marketing within growth businesses. But ignoring it is leaving money on the table for all businesses.
5 B2B Marketing Strategies You Can Implement Today
B2B marketing strategies don't have to take forever to implement. Here are 5 that you can put in place today, alongside metrics to track their development:
12 Reasons Why You Should Launch a Referral Program
There are many various ways that you can create and run a successful referral program and even more reasons why you should launch one. Here's 12 to get started:
Pirate Metrics Explained: What AARRR Means For Your Startup
AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.
User Segmentation Strategies: 6 Ways to Segment + Examples
User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:
How to Use the Principle of Unity in Community Marketing
The Unity Principle is based on the fact that humans like to belong and be part of something. This desire to belong is used in community-based marketing:
8 Scarcity Principle Examples to Copy in Your Marketing
The Scarcity Principle works because people don’t like to miss out. They don’t want to feel like they should have gone for something that is no longer available
How to Use the Authority Principle to Increase Conversions
The Authority principle is the simple fact that people listen to, trust and buy from those in authority. But how do you achieve an authoritative position?
