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Posts by Grant Robertson-Adams

43 articles

How to Foster Strategic Alliances for Healthy Growth

Strategic alliances can be hugely beneficial for all parties, they can certainly facilitate growth in a number of different areas, plus many more benefits:

Posted by Grant Robertson-Adams | Jun 4, 2024

7 Types of Customer Retention Software for Reducing Churn

Customer retention shouldn't be slept on. Businesses are leaving money by forgetting their current customers. Customer retention software makes it easy.

Posted by Grant Robertson-Adams | Jun 4, 2024

How to Identify, Prevent and Deal with Referral Fraud

Referral fraud is an unhappy fact of running referral programs. Thankfully, there are ways to identify, prevent and deal with referral fraud.

Posted by Grant Robertson-Adams | May 21, 2024

The Ultimate Retention Marketing Guide: Lifelong Customers

Retention marketing tends to be the least favored form of marketing within growth businesses. But ignoring it is leaving money on the table for all businesses.

Posted by Grant Robertson-Adams | May 13, 2024

How to Master the 6 Principles of Persuasion in Marketing

Learning from Cialdini's 6 Principles of Persuasion can lead to massive growth. Mastering the persuasion principles will create deeper customer relations.

Posted by Grant Robertson-Adams | Apr 27, 2024

How to Design Customer Satisfaction Surveys that Work

Getting customer satisfaction surveys right is important. Here we outline the best design practices to ensure you get the results you need to grow your business

Posted by Grant Robertson-Adams | Apr 18, 2024

5 Signs of Referral Program Success: What to Watch For

Is now the right time to launch your referral program? Here are the 5 signs that your business should be looking out for that signal referral program success:

Posted by Grant Robertson-Adams | Apr 13, 2024

12 Reasons Why You Should Launch a Referral Program

There are many various ways that you can create and run a successful referral program and even more reasons why you should launch one. Here's 12 to get started:

Posted by Grant Robertson-Adams | Apr 9, 2024

User Segmentation Strategies: 6 Ways to Segment + Examples

User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:

Posted by Grant Robertson-Adams | Apr 8, 2024