The Liking Principle is based on simple human psychology. We, in general, like to hang out with, spend time with and mimic people that we like.
The Commitment and Consistency Principle theorizes that the best way to encourage people's loyalty is to get them to commit to something consistently.
The Reciprocity Principle, otherwise known as the Norm of Reciprocity, leans heavily on the most natural of human instincts.
Learning from Cialdini's 6 Principles of Persuasion can lead to massive growth. Mastering the persuasion principles will create deeper customer relations.
Emotional marketing at its finest is marketing that makes you feel. But how can we use emotions to better market to an audience?
The easiest way to make a product go viral? Build it with a viral design. Learn the 6 best ways to incorporate virality into product design.
What is performance marketing and is it right for your startup? Here's how to plan, launch and optimize your first performance marketing campaign.
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing