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StartupsTipsSaaS

Setting the Right Marketing Goals

Marketers face lofty expectations. Yet with the right goals in place, marketers are well-equipped to achieve the optimal results.

Posted by Kevin Yun | January 18, 2022
StartupsTipsSaaS

How to Conduct Qualitative Customer Research to Optimize Your SaaS Landing Page

Find out how to perform qualitative customer research to optimize your SaaS landing page.

Posted by Kevin Yun | January 11, 2022
StartupsTipsSaaS

How SaaS Companies Can Improve User Engagement

User engagement is a crucial metric for SaaS businesses. If a service or the company that provides it isn’t engaging, customers could quickly grow tired of it and look for an alternative.

Posted by Kevin Yun | January 12, 2022
Tips

5 Best Practices For Mobile Email Design

In this article, we’ll be walking you through a slew of best practices that will enable you to optimize your email designs for mobile.

Posted by Kevin Yun | January 11, 2022
Referral Marketing

How to Win at Referral Marketing: 9 Tips From the King of Referrals Himself

Meet Eric Martin. He was the #1 winner of the Jet.com referral contest with 8,000 referrals (worth an estimated $10 to $20 million at time of the $3.3 billion acquisition of Jet.com by Wal-Mart). He was the #1 winner of Nvstr.com with 11k referrals.

Posted by Kevin Yun | November 19, 2019
TipsReferral Marketing

41 Referral Program Examples

Looking for referral program inspiration? In this post, we've compiled 41 referral program examples, with screenshots of their websites, emails, and user flows.

Posted by Kevin Yun | April 10, 2021