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Liam Terrington

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Deep Dive Referral Marketing

5 Marketing Lessons From the Amazon Prime Referral Program

Amazon Prime contributes 6.5% of the company's total revenue, and their successful referral program was a huge part of helping them grow to 200 million members.

Posted by Liam Terrington | June 20, 2021
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Deep Dive

4 Reasons Why Twitch is So Popular

Far beyond gaming, esports and mukbang: Enthusiasts of all interests are turning to Twitch. Today we investigate 4 reasons why Twitch is so popular globally.

Posted by Liam Terrington | June 11, 2021
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Startups Deep Dive

Spotify’s Marketing Strategy: Streaming Success Simplified

Spotify has become a household name across the world. Here’s a look into the marketing strategies that grew a start up from Stockholm into a $72B company.

Posted by Liam Terrington | June 4, 2021
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Startups Deep Dive

How GoPro Used Word of Mouth to Grow to a $1.61B Valuation

GoPro has become a household name in the camera industry, but how did a tiny device manage to revolutionise an entire industry, and be worth over $1 billion?

Posted by Liam Terrington | June 4, 2021