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Sandra Petrova

TipsSaaS

8 Proven B2B SaaS Marketing Strategies You Should Consider

B2B SaaS can be a tough field to compete in. Need a hand? Here are 8 proven B2B SaaS marketing strategies to get a leg up on competitors.

Posted by Sandra Petrova | January 2, 2022
TipsSaaS

7 SaaS Buyer Persona Examples to Increase Your MRR

Buyer personas are an absolutely critical step for any SaaS strategy. Here are 7 SaaS buyer persona examples to increase your monthly recurring revenue.

Posted by Sandra Petrova | September 19, 2024
Tips

How to Start a Brand Ambassador Program in 5 Simple Steps

Running a brand ambassador program is one of the best ways to expand your business. Follow these five steps and watch as your brand ambassador program takes off.

Posted by Sandra Petrova | December 1, 2021
TipsReferral Marketing

How to Use Personalization in Referral Marketing Campaigns

Eager to win your target audience's hearts and wallets? We dive into personalization in marketing and how it can strengthen your referral marketing campaigns.

Posted by Sandra Petrova | November 24, 2021
StartupsTips

How to Write a Marketing Email That Converts

Eager to boost your open and engagement rates without losing subscribers? Here's how to write a marketing email that entices and converts.

Posted by Sandra Petrova | November 17, 2021
TipsReferral Marketing

How to Get Referrals: 8 Ways to Grow Your Referral Program

Thinking about leveraging your existing customers to grow your referral program? Here are 8 ways for how to get referrals and grow your business exponentially.

Posted by Sandra Petrova | November 10, 2021
Referral Marketing

Referral Program Costs & Referral Program ROI Explained

Are you a B2B or B2C company? Learn how to calculate your referral program costs and compare those numbers against the expected ROI from referred customers.

Posted by Sandra Petrova | October 17, 2024
StartupsTipsSaaS

Omnichannel Marketing Strategies for SaaS Businesses

How can B2B SaaS companies create the best omnichannel experience for their customers? We look at five steps for creating an effective omnichannel marketing strategy.

Posted by Sandra Petrova | October 25, 2021
StartupsTipsSaaS

Winback Email Campaigns 101: How to Write Winback Emails

Wonder if there's a way to convert inactive subscribers to engaged customers? Learn how to create perfect winback email campaigns with these tips and examples.

Posted by Sandra Petrova | October 12, 2021