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Startups Deep Dive

Why is Zoom so popular? 3 Strategies Behind Zoom’s Growth

Zoom's business strategy boils down to just 3 concepts: customer-driven design, radical transparency and its freemium model. Here's how Zoom rose to the top:

Posted by Penny Robertson-Adams | June 4, 2021
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Startups Deep Dive

How GoPro Used Word of Mouth to Grow to a $1.61B Valuation

GoPro has become a household name in the camera industry, but how did a tiny device manage to revolutionise an entire industry, and be worth over $1 billion?

Posted by Liam Terrington | June 4, 2021
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Startups Deep Dive

Fitbit’s Marketing Strategy: 500% User Growth in 7 Years

Fitbit revolutionized a new industry of wearable tech, but how did they manage to get to their $9.7B valuation? Let's deep dive the Fitbit marketing strategy:

Posted by Chris Tweten | May 27, 2021
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Deep Dive Referral Marketing

The Dropbox Referral Program: 3900% Growth in 15 Months

This post explains the Dropbox referral program that drove 3900% growth. Learn how to leverage a similar strategy and drive exponential user growth.

Posted by Sandra Petrova | May 21, 2021
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Deep Dive Referral Marketing

WoW Recruit a Friend: Inside the Warcraft Referral Program

World of Warcraft (WoW)'s referral program, Recruit a Friend has been a primary customer acquisition channel for the gaming titan. Here's how WoW referrals work

Posted by Chris Tweten | May 20, 2021
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Deep Dive Referral Marketing

The Complete Guide to Set Up a Customer Referral Program

Word of mouth marketing dates back 1000s of years, from spice trade to early metallurgy. Today? We dive into how to set up a customer referral program to last.

Posted by Moises Godoy | April 10, 2021
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Tips Deep Dive

How Morning Brew's Referral Program Grew to 2.5 Million Subs

One good way to create a successful referral program is to look at how other people did it. Case in point: Morning Brew. Want to learn how they built an audience of 2.5 million? This blog post breaks down the Morning Brew referral program in detail!

Posted by Lars Arboleda | February 28, 2021
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Startups Deep Dive Referral Marketing

Bench Accounting's Purpose-Driven B2B Referral Program

We break down exactly how Bench Accounting's B2B referral program succeeds with purpose-driven marketing and choosing the perfect referral incentives.

Posted by Lars Arboleda | February 22, 2021
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Startups Deep Dive Referral Marketing

How Airbnb's Referral Program Boosted Bookings 300%

The secret to Airbnb's growth is referral marketing. In this blog, we explore 3 key lessons from the Airbnb referral program you can apply to your own campaigns

Posted by Kevin Yun | May 9, 2019