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GrowSurf Blog

Referral marketing and growth articles for B2C, FinTech, and SaaS companies

How to Build and Benefit from Social Currency in Marketing
Tips

How to Build and Benefit from Social Currency in Marketing

What is social currency? In this guide, we explore the social currency definition, benefits and examples you can steal for your own brand building.

Posted by Chris Tweten | June 4, 2021
How GoPro Used Word of Mouth to Grow to a $1.61B Valuation
StartupsDeep Dive

How GoPro Used Word of Mouth to Grow to a $1.61B Valuation

GoPro has become a household name in the camera industry, but how did a tiny device manage to revolutionise an entire industry, and be worth over $1 billion?

Posted by Liam Terrington | June 4, 2021
How to Promote Your Referral Program: 12 High-Growth Tips
StartupsTipsReferral Marketing

How to Promote Your Referral Program: 12 High-Growth Tips

Do you want to promote your referral program, but don't know where to start? Here are 12 ways to attract more customers and grow your business!

Posted by Sandra Petrova | June 3, 2021
Fitbit’s Marketing Strategy: 500% User Growth in 7 Years
StartupsDeep Dive

Fitbit’s Marketing Strategy: 500% User Growth in 7 Years

Fitbit revolutionized a new industry of wearable tech, but how did they manage to get to their $9.7B valuation? Let's deep dive the Fitbit marketing strategy:

Posted by Chris Tweten | May 27, 2021
How to Write a Referral Email Your Customers Will Love
StartupsTipsReferral MarketingSaaS

How to Write a Referral Email Your Customers Will Love

Writing a good referral email doesn’t have to be a nightmare. In this post, we cover the essential elements that make a referral email stand out.

Posted by Moises Godoy | May 27, 2021
Easily Increase Mobile App Revenue with A Referral Program
StartupsTipsReferral Marketing

Easily Increase Mobile App Revenue with A Referral Program

Want to boost your mobile app revenue for years to come? Put your mobile app in the hands of new users with a referral program. Here's how.

Posted by Lars Arboleda | May 23, 2021
The Dropbox Referral Program: 3900% Growth in 15 Months
Deep DiveReferral Marketing

The Dropbox Referral Program: 3900% Growth in 15 Months

This post explains the Dropbox referral program that drove 3900% growth. Learn how to leverage a similar strategy and drive exponential user growth.

Posted by Sandra Petrova | May 21, 2021
WoW Recruit a Friend: Inside the Warcraft Referral Program
Deep DiveReferral Marketing

WoW Recruit a Friend: Inside the Warcraft Referral Program

World of Warcraft (WoW)'s referral program, Recruit a Friend has been a primary customer acquisition channel for the gaming titan. Here's how WoW referrals work

Posted by Chris Tweten | May 20, 2021
How to Hack Word of Mouth Marketing Strategy: What Really Works
Tips

How to Hack Word of Mouth Marketing Strategy: What Really Works

Word of mouth marketing is one of the most cost-effective acquisition channels, you don't want to skip this! Steal our word of mouth marketing strategy here:

Posted by Lars Arboleda | May 16, 2021