GrowSurf Blog
Referral marketing and growth articles for B2C, FinTech, and SaaS companies
User Segmentation Strategies: 6 Ways to Segment + Examples
User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:
How to Use the Principle of Unity in Community Marketing
The Unity Principle is based on the fact that humans like to belong and be part of something. This desire to belong is used in community-based marketing:
8 Scarcity Principle Examples to Copy in Your Marketing
The Scarcity Principle works because people don’t like to miss out. They don’t want to feel like they should have gone for something that is no longer available
How to Use the Authority Principle to Increase Conversions
The Authority principle is the simple fact that people listen to, trust and buy from those in authority. But how do you achieve an authoritative position?
How to Choose the Perfect Referral Software for Your Company
Are you on the lookout for the best referral marketing tool? You're in luck because we break down how to choose referral software that aligns with your goals.
How Blue Apron’s Referral Program Costs Ate Them Alive
Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.
5 Marketing Lessons From the Amazon Prime Referral Program
Amazon Prime contributes 6.5% of the company's total revenue, and their successful referral program was a huge part of helping them grow to 200 million members.
How to Build Brand Awareness (The Guide & Strategy)
Brand awareness is the differentiator that cuts through the noise of an overcrowded market. Learn how to build brand awareness like a pro with our guide.
Using the Liking Principle in Marketing (Examples and More!)
The Liking Principle is based on simple human psychology. We, in general, like to hang out with, spend time with and mimic people that we like.
