GrowSurf Blog

Referral marketing and growth articles for B2C, FinTech, and SaaS companies

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Tips

Emotional Marketing: Smiling All the Way to the Bank

Emotional marketing at its finest is marketing that makes you feel. But how can we use emotions to better market to an audience?

Posted by Grant Robertson-Adams | June 10, 2021
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StartupsTipsReferral Marketing

Virality Explained: 6 Ways to Design a Viral Product

The easiest way to make a product go viral? Build it with a viral design. Learn the 6 best ways to incorporate virality into product design.

Posted by Grant Robertson-Adams | June 10, 2021
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TipsSaaS

10 Effective Ways to Use Social Proof to Increase Conversions

Want more conversions from your marketing? Start using social proof today! Here are 10 examples of how you can use social proof to increase conversions.

Posted by Sandra Petrova | June 8, 2021
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Deep DiveReferral Marketing

How 24 Hour Fitness Got 300k Members with Social Referrals

Social referrals are the not so secret weapon of 24 Hour Fitness. Learn how you can use social referral marketing to drive customers like they have since 2013:

Posted by Emir Atli | June 7, 2021
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StartupsTipsReferral Marketing

Steal This Highly Effective Referral Program Template

Running a referral program can get complex. Luckily, it becomes easier to manage with a plan - and even easier if you have a referral program template to copy!

Posted by Lars Arboleda | June 4, 2021
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StartupsDeep Dive

Spotify’s Marketing Strategy: Streaming Success Simplified

Spotify has become a household name across the world. Here’s a look into the marketing strategies that grew a start up from Stockholm into a $72B company.

Posted by Liam Terrington | June 4, 2021
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StartupsTipsDeep DiveSaaS

Why Word of Mouth Marketing is the Secret Sauce You're Missing

Word of mouth marketing can be the strategy that skyrockets your business and takes it to another level. Here we tell you all you need to know about it.

Posted by Moises Godoy | June 4, 2021
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StartupsTips

Performance Marketing 101: How to Launch Your First Campaign

What is performance marketing and is it right for your startup? Here's how to plan, launch and optimize your first performance marketing campaign.

Posted by Grant Robertson-Adams | June 4, 2021
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StartupsDeep Dive

Why is Zoom so popular? 3 Strategies Behind Zoom’s Growth

Zoom's business strategy boils down to just 3 concepts: customer-driven design, radical transparency and its freemium model. Here's how Zoom rose to the top:

Posted by Penny Robertson-Adams | June 4, 2021