AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.
No matter what stage your company is at, there are vital SaaS metrics you should be tracking. From traffic to churn, here’s our top 10 and how to calculate them
Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?
User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:
Want more conversions from your marketing? Start using social proof today! Here are 10 examples of how you can use social proof to increase conversions.
Word of mouth marketing can be the strategy that skyrockets your business and takes it to another level. Here we tell you all you need to know about it.
Writing a good referral email doesn’t have to be a nightmare. In this post, we cover the essential elements that make a referral email stand out.
Feeling lost with lead generation for your B2B SaaS? These 10 commandments will serve as a guide for you in that process.
How do you build a successful B2B referral program? How do you set it up in a way that best suits your business? We lay it out for you in this definitive guide.