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Startups SaaS

Pirate Metrics Explained: What AARRR Means For Your Startup

AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.

Posted by Grant Robertson-Adams | July 1, 2021
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Startups SaaS

Top 10 SaaS Metrics You Need To Be Tracking

No matter what stage your company is at, there are vital SaaS metrics you should be tracking. From traffic to churn, here’s our top 10 and how to calculate them

Posted by Chris Tweten | June 30, 2021
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Startups Tips SaaS

5 Target Market Examples to Help Find Your Target Audience

Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?

Posted by Amanda Laine | June 28, 2021
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Startups Tips SaaS

User Segmentation Strategies: 6 Ways to Segment + Examples

User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:

Posted by Grant Robertson-Adams | June 23, 2021
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Tips SaaS

10 Effective Ways to Use Social Proof to Increase Conversions

Want more conversions from your marketing? Start using social proof today! Here are 10 examples of how you can use social proof to increase conversions.

Posted by Sandra Petrova | June 8, 2021
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Startups Tips Deep Dive SaaS

Why Word of Mouth Marketing is the Secret Sauce You're Missing

Word of mouth marketing can be the strategy that skyrockets your business and takes it to another level. Here we tell you all you need to know about it.

Posted by Moises Godoy | June 4, 2021
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Startups Tips Referral Marketing SaaS

How to Write a Referral Email Your Customers Will Love

Writing a good referral email doesn’t have to be a nightmare. In this post, we cover the essential elements that make a referral email stand out.

Posted by Moises Godoy | May 27, 2021
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Startups Tips SaaS

The 10 Commandments of B2B SaaS Lead Generation

Feeling lost with lead generation for your B2B SaaS? These 10 commandments will serve as a guide for you in that process.

Posted by Moises Godoy | May 4, 2021
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Startups Referral Marketing SaaS

How to Build a Successful B2B Referral Program

How do you build a successful B2B referral program? How do you set it up in a way that best suits your business? We lay it out for you in this definitive guide.

Posted by Lars Arboleda | April 16, 2021