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68 articles

Build vs Buy: Your Referral Program

If you're thinking about launching a refer-a-friend program for your internet business, you may be asking yourself whether it's better to build it in-house, or if it's worth the costs in going with a referral program software.

Posted by Kevin Yun | Mar 11, 2024

Why Your Company Needs Customer Lifecycle Software

Customer lifecycle software is a game changer. You can improve retention, increase LTV and bring in new referral business on autopilot. Here's why.

Posted by Amanda Laine | Nov 2, 2023

Setting the Right Marketing Goals

Marketers face lofty expectations. Yet with the right goals in place, marketers are well-equipped to achieve the optimal results.

Posted by Kevin Yun | Oct 24, 2023

How to Develop SaaS Content Strategy for Your Audience

Inside a winning SaaS content strategy. In this blog we cover everything you need to know about content brainstorming, scaling production and promotion.

Posted by Chris Tweten | Sep 14, 2023

How to Build Successful a Referral Partner Program

Building a successful referral program can be sped up by cultivating referral partner relationships. Here's how a referral partner program can work for you.

Posted by Grant Robertson-Adams | Aug 22, 2023

How to Conduct Qualitative Customer Research to Optimize Your SaaS Landing Page

Find out how to perform qualitative customer research to optimize your SaaS landing page.

Posted by Kevin Yun | Aug 9, 2023

5 B2B Marketing Strategies You Can Implement Today

B2B marketing strategies don't have to take forever to implement. Here are 5 that you can put in place today, alongside metrics to track their development:

Posted by Grant Robertson-Adams | Aug 3, 2023

How to Deliver 5 Star SaaS Customer Service People Talk About

Providing world-class customer service will cement your SaaS in the hearts of all your customers, reducing churn and improving long-term revenue. Here's how it's done.

Posted by Amanda Laine | Jul 26, 2023

11 Education Marketing Strategies to Get New Students Today

Following a huge rise in popularity in recent times, establishments need to implement education marketing strategies to get new students and grow their platforms:

Posted by Grant Robertson-Adams | Jul 25, 2023