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68 articles

The 10 Commandments of B2B SaaS Lead Generation

Feeling lost with lead generation for your B2B SaaS? These 10 commandments will serve as a guide for you in that process.

Posted by Moises Godoy | May 10, 2024

How to Build a Successful B2B Referral Program

How do you build a successful B2B referral program? How do you set it up in a way that best suits your business? We lay it out for you in this definitive guide.

Posted by Lars Arboleda | Apr 27, 2024

Why Every SaaS Needs a Referral Program (with Examples)

SaaS referral programs are one of the most cost-efficient ways for startups to gain new signups and paying customers. Here's 5 reasons why and examples to study

Posted by Amanda Laine | Apr 10, 2024

What Is Churn and How Does It Impact Your SaaS Business?

If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.

Posted by Rebecca Hey | Apr 9, 2024

User Segmentation Strategies: 6 Ways to Segment + Examples

User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:

Posted by Grant Robertson-Adams | Apr 8, 2024

10 Effective Ways to Use Social Proof to Increase Conversions

Want more conversions from your marketing? Start using social proof today! Here are 10 examples of how you can use social proof to increase conversions.

Posted by Sandra Petrova | Apr 4, 2024

How to Write a Referral Email Your Customers Will Love

Writing a good referral email doesn’t have to be a nightmare. In this post, we cover the essential elements that make a referral email stand out.

Posted by Moises Godoy | Mar 18, 2024

3 Passive Lead Generation Tactics for Sustainable Growth

Passive lead generation is the dream for most businesses looking to achieve sustainable growth. These tactics will not only draw in leads but will continue to...

Posted by Grant Robertson-Adams | Mar 13, 2024

5 Reasons Why You Need Software to Manage Your Referral Marketing

Referral marketing software lets you automate referral tracking and maximize the ROI of your referral campaign through automation. It also gives you critical visibility on performance. See 5 reasons why you need referral program software.

Posted by Emily | Mar 12, 2024