Automation should be treated as a tool, not a solution. A tool that can drastically increase your ARR (annual recurring revenue), in more than a few ways.
New signups are the lifeblood of every SaaS, which is why it's important to know how to attract new customers - from referral marketing to reducing churn.
Brand equity is the difference between being well liked and being iconic. Building brand equity is a long, difficult process that starts with studying legends.
SaaS content marketing might not bring in results right away, but it's sure to result in consistent signups over the long run. Here's how Milkwhale gets it done.
In order to be a successful B2B salesperson, there is a combination of soft and hard skills that needs to mastered. Here we explore most important ones:
Retention marketing tends to be the least favored form of marketing within growth businesses. But ignoring it is leaving money on the table for all businesses.
B2B marketing strategies don't have to take forever to implement. Here are 5 that you can put in place today, alongside metrics to track their development:
SaaS pricing can be one of the most challenging parts of operating a software company. Here is a breakdown of how to make a successful SaaS pricing strategy.
What do Tesla, Airbnb and World of Warcraft have in common? They ran some of the best referral programs of all time! Here's what you can learn from them.