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How to Create B2B Lead Magnets (with Examples)
Tips

How to Create B2B Lead Magnets (with Examples)

Lead generation for B2B companies can be hard, but investing time into building powerful B2B lead magnets can make it a breeze. Here's how to make lead magnets.

Posted by Amanda Laine | August 10, 2021
How to Design Customer Satisfaction Surveys that Work
Tips

How to Design Customer Satisfaction Surveys that Work

Getting customer satisfaction surveys right is important. Here we outline the best design practices to ensure you get the results you need to grow your business

Posted by Grant Robertson-Adams | August 9, 2021
How to Write a Brand Story: Framework, Formulas and Examples
Tips

How to Write a Brand Story: Framework, Formulas and Examples

Need help developing a brand story? This guide will teach you how to develop your brand story in a way that stands out and resonates with your target audience.

Posted by Sandra Petrova | August 2, 2021
11 Ways to Attract New Customers to Your SaaS Business
StartupsTipsSaaS

11 Ways to Attract New Customers to Your SaaS Business

New signups are the lifeblood of every SaaS, which is why it's important to know how to attract new customers - from referral marketing to reducing churn.

Posted by Amanda Laine | July 28, 2021
How to Build Brand Equity and Increase Your Market Share
Tips

How to Build Brand Equity and Increase Your Market Share

Brand equity is the difference between being well liked and being iconic. Building brand equity is a long, difficult process that starts with studying legends.

Posted by Amanda Laine | July 28, 2021
7 of the Best Referral Programs of All Time
TipsDeep DiveReferral Marketing

7 of the Best Referral Programs of All Time

What do Tesla, Airbnb and World of Warcraft have in common? They ran some of the best referral programs of all time! Here's what you can learn from them.

Posted by Lars Arboleda | July 27, 2021
5 B2B Marketing Strategies You Can Implement Today
TipsSaaS

5 B2B Marketing Strategies You Can Implement Today

B2B marketing strategies don't have to take forever to implement. Here are 5 that you can put in place today, alongside metrics to track their development:

Posted by Grant Robertson-Adams | July 26, 2021
The Top 7 Soft and Hard Skills for B2B Sales Success
StartupsTips

The Top 7 Soft and Hard Skills for B2B Sales Success

In order to be a successful B2B salesperson, there is a combination of soft and hard skills that needs to mastered. Here we explore most important ones:

Posted by Grant Robertson-Adams | July 25, 2021
7 SaaS Content Marketing Strategies for High Growth
TipsSaaS

7 SaaS Content Marketing Strategies for High Growth

SaaS content marketing might not bring in results right away, but it's sure to result in consistent signups over the long run. Here's how Milkwhale gets it done.

Posted by Chris Tweten | July 24, 2021