Tips
What Is Churn and How Does It Impact Your SaaS Business?
If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.
What Is Marketing Attribution? Definition, Models, and More
Marketing attribution is a methodology to track how tactics contribute to conversions. Proper attribution empowers startups to take control of their marketing.
How Startups Can Build Brand Affinity on a $0 Budget
Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?
What Is Undifferentiated Marketing? Targeting Explained
Want to reach a larger audience, meet your customer needs, and increase revenue? Find what undifferentiated marketing is and how it can help your business.
5 Target Market Examples to Help Find Your Target Audience
Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?
How to Design and Use Referral Cards to Get New Customers
Why not make it easier and more beneficial for your customers to refer you? Let's take a look at how to design and use referral cards to get new customers.
What’s the difference between sales and marketing?
When does marketing end and sales begin? Knowing the difference between sales and marketing will help improve productivity, ease stress and increase conversions
User Segmentation Strategies: 6 Ways to Segment + Examples
User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:
How to Use the Principle of Unity in Community Marketing
The Unity Principle is based on the fact that humans like to belong and be part of something. This desire to belong is used in community-based marketing:
