Tips
How Automation Can Improve Your Startup's ARR
Automation should be treated as a tool, not a solution. A tool that can drastically increase your ARR (annual recurring revenue), in more than a few ways.
The Anatomy of a Successful SaaS Pricing Strategy
SaaS pricing can be one of the most challenging parts of operating a software company. Here is a breakdown of how to make a successful SaaS pricing strategy.
What Is Churn and How Does It Impact Your SaaS Business?
If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.
What Is Marketing Attribution? Definition, Models, and More
Marketing attribution is a methodology to track how tactics contribute to conversions. Proper attribution empowers startups to take control of their marketing.
How Startups Can Build Brand Affinity on a $0 Budget
Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?
5 Target Market Examples to Help Find Your Target Audience
Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?
How to Design and Use Referral Cards to Get New Customers
Why not make it easier and more beneficial for your customers to refer you? Let's take a look at how to design and use referral cards to get new customers.
How to Use the Authority Principle to Increase Conversions
The Authority principle is the simple fact that people listen to, trust and buy from those in authority. But how do you achieve an authoritative position?
What’s the difference between sales and marketing?
When does marketing end and sales begin? Knowing the difference between sales and marketing will help improve productivity, ease stress and increase conversions
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