Startups
How Automation Can Improve Your Startup's ARR
Automation should be treated as a tool, not a solution. A tool that can drastically increase your ARR (annual recurring revenue), in more than a few ways.
The Anatomy of a Successful SaaS Pricing Strategy
SaaS pricing can be one of the most challenging parts of operating a software company. Here is a breakdown of how to make a successful SaaS pricing strategy.
What Is Churn and How Does It Impact Your SaaS Business?
If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.
How Startups Can Build Brand Affinity on a $0 Budget
Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?
Referral Marketing Best Practices to Share with Your Team
Is your referral program falling short? Follow these 8 referral marketing best practices and you can turn your referred customer acquisition into a winner
Pirate Metrics Explained: What AARRR Means For Your Startup
AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.
Top 10 SaaS Metrics You Need To Be Tracking
No matter what stage your company is at, there are vital SaaS metrics you should be tracking. From traffic to churn, here’s our top 10 and how to calculate them
5 Target Market Examples to Help Find Your Target Audience
Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?
User Segmentation Strategies: 6 Ways to Segment + Examples
User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:
