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Startups Tips

How Startups Can Build Brand Affinity on a $0 Budget

Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?

Posted by Amanda Laine | July 12, 2021
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Startups Referral Marketing SaaS

Referral Marketing Best Practices to Share with Your Team

Is your referral program falling short? Follow these 8 referral marketing best practices and you can turn your referred customer acquisition into a winner

Posted by Lars Arboleda | July 2, 2021
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Startups SaaS

Pirate Metrics Explained: What AARRR Means For Your Startup

AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.

Posted by Grant Robertson-Adams | July 1, 2021
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Startups SaaS

Top 10 SaaS Metrics You Need To Be Tracking

No matter what stage your company is at, there are vital SaaS metrics you should be tracking. From traffic to churn, here’s our top 10 and how to calculate them

Posted by Chris Tweten | June 30, 2021
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Startups Tips SaaS

5 Target Market Examples to Help Find Your Target Audience

Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?

Posted by Amanda Laine | June 28, 2021
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Startups Tips SaaS

User Segmentation Strategies: 6 Ways to Segment + Examples

User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:

Posted by Grant Robertson-Adams | June 23, 2021
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Startups Deep Dive

How Blue Apron’s Referral Program Costs Ate Them Alive

Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.

Posted by Amanda Laine | June 21, 2021
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Startups Tips

How to Build Brand Awareness (The Guide & Strategy)

Brand awareness is the differentiator that cuts through the noise of an overcrowded market. Learn how to build brand awareness like a pro with our guide.

Posted by Lars Arboleda | June 20, 2021
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Startups Tips Deep Dive

10 Guerrilla Marketing Ideas and Examples for Crazy Growth

Are you looking for guerrilla marketing ideas to excite your imagination? We have 10 real-life examples that can inspire your next profit-making campaign.

Posted by Sandra Petrova | June 15, 2021