Startups
11 Ways to Attract New Customers to Your SaaS Business
New signups are the lifeblood of every SaaS, which is why it's important to know how to attract new customers - from referral marketing to reducing churn.
Why Every SaaS Needs a Referral Program (with Examples)
SaaS referral programs are one of the most cost-efficient ways for startups to gain new signups and paying customers. Here's 5 reasons why and examples to study
The Top 7 Soft and Hard Skills for B2B Sales Success
In order to be a successful B2B salesperson, there is a combination of soft and hard skills that needs to mastered. Here we explore most important ones:
The Ultimate Retention Marketing Guide: Lifelong Customers
Retention marketing tends to be the least favored form of marketing within growth businesses. But ignoring it is leaving money on the table for all businesses.
The Anatomy of a Successful SaaS Pricing Strategy
SaaS pricing can be one of the most challenging parts of operating a software company. Here is a breakdown of how to make a successful SaaS pricing strategy.
What Is Churn and How Does It Impact Your SaaS Business?
If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.
How Startups Can Build Brand Affinity on a $0 Budget
Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?
Referral Marketing Best Practices to Share with Your Team
Is your referral program falling short? Follow these 8 referral marketing best practices and you can turn your referred customer acquisition into a winner
Pirate Metrics Explained: What AARRR Means For Your Startup
AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.
