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Startups Tips Referral Marketing

Virality Explained: 6 Ways to Design a Viral Product

The easiest way to make a product go viral? Build it with a viral design. Learn the 6 best ways to incorporate virality into product design.

Posted by Grant Robertson-Adams | June 10, 2021
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Startups Tips Referral Marketing

Steal This Highly Effective Referral Program Template

Running a referral program can get complex. Luckily, it becomes easier to manage with a plan - and even easier if you have a referral program template to copy!

Posted by Lars Arboleda | June 4, 2021
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Startups Deep Dive

Spotify’s Marketing Strategy: Streaming Success Simplified

Spotify has become a household name across the world. Here’s a look into the marketing strategies that grew a start up from Stockholm into a $72B company.

Posted by Liam Terrington | June 4, 2021
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Startups Tips Deep Dive SaaS

Why Word of Mouth Marketing is the Secret Sauce You're Missing

Word of mouth marketing can be the strategy that skyrockets your business and takes it to another level. Here we tell you all you need to know about it.

Posted by Moises Godoy | June 4, 2021
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Startups Tips

Performance Marketing 101: How to Launch Your First Campaign

What is performance marketing and is it right for your startup? Here's how to plan, launch and optimize your first performance marketing campaign.

Posted by Grant Robertson-Adams | June 4, 2021
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Startups Deep Dive

Why is Zoom so popular? 3 Strategies Behind Zoom’s Growth

Zoom's business strategy boils down to just 3 concepts: customer-driven design, radical transparency and its freemium model. Here's how Zoom rose to the top:

Posted by Penny Robertson-Adams | June 4, 2021
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Startups Deep Dive

How GoPro Used Word of Mouth to Grow to a $1.61B Valuation

GoPro has become a household name in the camera industry, but how did a tiny device manage to revolutionise an entire industry, and be worth over $1 billion?

Posted by Liam Terrington | June 4, 2021
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Startups Tips Referral Marketing

How to Promote Your Referral Program: 12 High-Growth Tips

Do you want to promote your referral program, but don't know where to start? Here are 12 ways to attract more customers and grow your business!

Posted by Sandra Petrova | June 3, 2021
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Startups Deep Dive

Fitbit’s Marketing Strategy: 500% User Growth in 7 Years

Fitbit revolutionized a new industry of wearable tech, but how did they manage to get to their $9.7B valuation? Let's deep dive the Fitbit marketing strategy:

Posted by Chris Tweten | May 27, 2021