Startups
Top 10 SaaS Metrics You Need To Be Tracking
No matter what stage your company is at, there are vital SaaS metrics you should be tracking. From traffic to churn, here’s our top 10 and how to calculate them
5 Target Market Examples to Help Find Your Target Audience
Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?
User Segmentation Strategies: 6 Ways to Segment + Examples
User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:
How Blue Apron’s Referral Program Costs Ate Them Alive
Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.
How to Build Brand Awareness (The Guide & Strategy)
Brand awareness is the differentiator that cuts through the noise of an overcrowded market. Learn how to build brand awareness like a pro with our guide.
10 Guerrilla Marketing Ideas and Examples for Crazy Growth
Are you looking for guerrilla marketing ideas to excite your imagination? We have 10 real-life examples that can inspire your next profit-making campaign.
Virality Explained: 6 Ways to Design a Viral Product
The easiest way to make a product go viral? Build it with a viral design. Learn the 6 best ways to incorporate virality into product design.
Spotify’s Marketing Strategy: Streaming Success Simplified
Spotify has become a household name across the world. Here’s a look into the marketing strategies that grew a start up from Stockholm into a $72B company.
Why Word of Mouth Marketing is the Secret Sauce You're Missing
Word of mouth marketing can be the strategy that skyrockets your business and takes it to another level. Here we tell you all you need to know about it.
