StartupsTips

Performance Marketing 101: How to Launch Your First Campaign

What is performance marketing and is it right for your startup? Here's how to plan, launch and optimize your first performance marketing campaign.

Posted by Grant Robertson-Adams | June 4, 2021
StartupsDeep Dive

Why is Zoom so popular? 3 Strategies Behind Zoom’s Growth

Zoom's business strategy boils down to just 3 concepts: customer-driven design, radical transparency and its freemium model. Here's how Zoom rose to the top:

Posted by Penny Robertson-Adams | June 4, 2021
StartupsDeep Dive

How GoPro Used Word of Mouth to Grow to a $1.61B Valuation

GoPro has become a household name in the camera industry, but how did a tiny device manage to revolutionise an entire industry, and be worth over $1 billion?

Posted by Liam Terrington | June 4, 2021
StartupsTipsReferral Marketing

Steal This Highly Effective Referral Program Template

Running a referral program can get complex. Luckily, it becomes easier to manage with a plan - and even easier if you have a referral program template to copy!

Posted by Lars Arboleda | September 19, 2024
StartupsTipsReferral Marketing

How to Promote Your Referral Program: 12 High-Growth Tips

Do you want to promote your referral program, but don't know where to start? Here are 12 ways to attract more customers and grow your business!

Posted by Sandra Petrova | June 3, 2021
StartupsDeep Dive

Fitbit’s Marketing Strategy: 500% User Growth in 7 Years

Fitbit revolutionized a new industry of wearable tech, but how did they manage to get to their $9.7B valuation? Let's deep dive the Fitbit marketing strategy:

Posted by Chris Tweten | May 27, 2021
StartupsTipsReferral MarketingSaaS

How to Write a Referral Email Your Customers Will Love

Writing a good referral email doesn’t have to be a nightmare. In this post, we cover the essential elements that make a referral email stand out.

Posted by Moises Godoy | May 27, 2021
StartupsTipsReferral Marketing

16 Common Questions for Your Referral Program FAQ Section

Are you not sure what to include in your referral program FAQs? Take a look at the most common questions people may have regarding your program.

Posted by Sandra Petrova | January 5, 2022
StartupsTipsReferral Marketing

Easily Increase Mobile App Revenue with A Referral Program

Want to boost your mobile app revenue for years to come? Put your mobile app in the hands of new users with a referral program. Here's how.

Posted by Lars Arboleda | May 23, 2021