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GrowSurf Blog

Referral marketing and growth articles for B2C, FinTech, and SaaS companies

11 Ways to Attract New Customers to Your SaaS Business
StartupsTipsSaaS

11 Ways to Attract New Customers to Your SaaS Business

New signups are the lifeblood of every SaaS, which is why it's important to know how to attract new customers - from referral marketing to reducing churn.

Posted by Amanda Laine | July 28, 2021
How to Build Brand Equity and Increase Your Market Share
Tips

How to Build Brand Equity and Increase Your Market Share

Brand equity is the difference between being well liked and being iconic. Building brand equity is a long, difficult process that starts with studying legends.

Posted by Amanda Laine | July 28, 2021
7 of the Best Referral Programs of All Time
TipsDeep DiveReferral Marketing

7 of the Best Referral Programs of All Time

What do Tesla, Airbnb and World of Warcraft have in common? They ran some of the best referral programs of all time! Here's what you can learn from them.

Posted by Lars Arboleda | July 27, 2021
5 B2B Marketing Strategies You Can Implement Today
TipsSaaS

5 B2B Marketing Strategies You Can Implement Today

B2B marketing strategies don't have to take forever to implement. Here are 5 that you can put in place today, alongside metrics to track their development:

Posted by Grant Robertson-Adams | July 26, 2021
The Top 7 Soft and Hard Skills for B2B Sales Success
StartupsTips

The Top 7 Soft and Hard Skills for B2B Sales Success

In order to be a successful B2B salesperson, there is a combination of soft and hard skills that needs to mastered. Here we explore most important ones:

Posted by Grant Robertson-Adams | July 25, 2021
7 SaaS Content Marketing Strategies for High Growth
TipsSaaS

7 SaaS Content Marketing Strategies for High Growth

SaaS content marketing might not bring in results right away, but it's sure to result in consistent signups over the long run. Here's how Milkwhale gets it done.

Posted by Chris Tweten | July 24, 2021
Why Every SaaS Needs a Referral Program (with Examples)
StartupsSaaS

Why Every SaaS Needs a Referral Program (with Examples)

SaaS referral programs are one of the most cost-efficient ways for startups to gain new signups and paying customers. Here's 5 reasons why and examples to study

Posted by Amanda Laine | July 23, 2021
The Ultimate Retention Marketing Guide: Lifelong Customers
StartupsTipsSaaS

The Ultimate Retention Marketing Guide: Lifelong Customers

Retention marketing tends to be the least favored form of marketing within growth businesses. But ignoring it is leaving money on the table for all businesses.

Posted by Grant Robertson-Adams | July 22, 2021
How Automation Can Improve Your Startup's ARR
StartupsTips

How Automation Can Improve Your Startup's ARR

Automation should be treated as a tool, not a solution. A tool that can drastically increase your ARR (annual recurring revenue), in more than a few ways.

Posted by Chris Tweten | July 21, 2021