SaaS pricing can be one of the most challenging parts of operating a software company. Here is a breakdown of how to make a successful SaaS pricing strategy.
If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.
Marketing attribution is a methodology to track how tactics contribute to conversions. Proper attribution empowers startups to take control of their marketing.
Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?
There are many various ways that you can create and run a successful referral program and even more reasons why you should launch one. Here's 12 to get started:
Do you know what's a good referral rate for your industry? Read on and learn all about referral rates and incredibly easy strategies to increase them.
Is your referral program falling short? Follow these 8 referral marketing best practices and you can turn your referred customer acquisition into a winner
AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.
When entering a new field, jargon can be a scary thing. Lucky for you, we gathered up all the most important referral marketing definitions for you.
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing