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GrowSurf Blog

Referral marketing and growth articles for B2C and B2B tech companies

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Tips

How to Build and Benefit from Social Currency in Marketing

What is social currency? In this guide, we explore the social currency definition, benefits and examples you can steal for your own brand building.

Posted by Chris Tweten | June 4, 2021
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Startups Deep Dive

How GoPro Used Word of Mouth to Grow to a $1.61B Valuation

GoPro has become a household name in the camera industry, but how did a tiny device manage to revolutionise an entire industry, and be worth over $1 billion?

Posted by Liam Terrington | June 4, 2021
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Startups Tips Referral Marketing

How to Promote Your Referral Program: 12 High-Growth Tips

Do you want to promote your referral program, but don't know where to start? Here are 12 ways to attract more customers and grow your business!

Posted by Sandra Petrova | June 3, 2021
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Startups Deep Dive

Fitbit’s Marketing Strategy: 500% User Growth in 7 Years

Fitbit revolutionized a new industry of wearable tech, but how did they manage to get to their $9.7B valuation? Let's deep dive the Fitbit marketing strategy:

Posted by Chris Tweten | May 27, 2021
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Startups Tips Referral Marketing SaaS

How to Write a Referral Email Your Customers Will Love

Writing a good referral email doesn’t have to be a nightmare. In this post, we cover the essential elements that make a referral email stand out.

Posted by Moises Godoy | May 27, 2021
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Startups Tips Referral Marketing

Referral Program FAQs: 16 Common Questions to Answer

Are you not sure what to include in your referral program FAQs? Take a look at the most common questions people may have regarding your program.

Posted by Sandra Petrova | May 27, 2021
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Startups Tips Referral Marketing

Easily Increase Mobile App Revenue with A Referral Program

Want to boost your mobile app revenue for years to come? Put your mobile app in the hands of new users with a referral program. Here's how.

Posted by Lars Arboleda | May 23, 2021
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Deep Dive Referral Marketing

The Dropbox Referral Program: 3900% Growth in 15 Months

This post explains the Dropbox referral program that drove 3900% growth. Learn how to leverage a similar strategy and drive exponential user growth.

Posted by Sandra Petrova | May 21, 2021
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Deep Dive Referral Marketing

WoW Recruit a Friend: Inside the Warcraft Referral Program

World of Warcraft (WoW)'s referral program, Recruit a Friend has been a primary customer acquisition channel for the gaming titan. Here's how WoW referrals work

Posted by Chris Tweten | May 20, 2021