Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?
Why not make it easier and more beneficial for your customers to refer you? Let's take a look at how to design and use referral cards to get new customers.
The Authority principle is the simple fact that people listen to, trust and buy from those in authority. But how do you achieve an authoritative position?
When does marketing end and sales begin? Knowing the difference between sales and marketing will help improve productivity, ease stress and increase conversions
The Unity Principle is based on the fact that humans like to belong and be part of something. This desire to belong is used in community-based marketing:
User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:
The Scarcity Principle works because people don’t like to miss out. They don’t want to feel like they should have gone for something that is no longer available
Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing