GrowSurf Blog
Referral marketing and growth articles for B2C, FinTech, and SaaS companies
The Top 7 Soft and Hard Skills for B2B Sales Success
In order to be a successful B2B salesperson, there is a combination of soft and hard skills that needs to mastered. Here we explore most important ones:
The Ultimate Retention Marketing Guide: Lifelong Customers
Retention marketing tends to be the least favored form of marketing within growth businesses. But ignoring it is leaving money on the table for all businesses.
5 B2B Marketing Strategies You Can Implement Today
B2B marketing strategies don't have to take forever to implement. Here are 5 that you can put in place today, alongside metrics to track their development:
The Anatomy of a Successful SaaS Pricing Strategy
SaaS pricing can be one of the most challenging parts of operating a software company. Here is a breakdown of how to make a successful SaaS pricing strategy.
7 of the Best Referral Programs of All Time
What do Tesla, Airbnb and World of Warcraft have in common? They ran some of the best referral programs of all time! Here's what you can learn from them.
What Is Churn and How Does It Impact Your SaaS Business?
If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.
What Is Marketing Attribution? Definition, Models, and More
Marketing attribution is a methodology to track how tactics contribute to conversions. Proper attribution empowers startups to take control of their marketing.
How Startups Can Build Brand Affinity on a $0 Budget
Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?
12 Reasons Why You Should Launch a Referral Program
There are many various ways that you can create and run a successful referral program and even more reasons why you should launch one. Here's 12 to get started:
