The Commitment and Consistency Principle theorizes that the best way to encourage people's loyalty is to get them to commit to something consistently.
The Reciprocity Principle, otherwise known as the Norm of Reciprocity, leans heavily on the most natural of human instincts.
Learning from Cialdini's 6 Principles of Persuasion can lead to massive growth. Mastering the persuasion principles will create deeper customer relations.
Are you looking for guerrilla marketing ideas to excite your imagination? We have 10 real-life examples that can inspire your next profit-making campaign.
Customer acquisition is essential in growing a business, but it’s even more critical to make them stick around. Relationship marketing can help you with that.
Emotional marketing at its finest is marketing that makes you feel. But how can we use emotions to better market to an audience?
The easiest way to make a product go viral? Build it with a viral design. Learn the 6 best ways to incorporate virality into product design.
Want more conversions from your marketing? Start using social proof today! Here are 10 examples of how you can use social proof to increase conversions.
Running a referral program can get complex. Luckily, it becomes easier to manage with a plan - and even easier if you have a referral program template to copy!
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing