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GrowSurf Blog

Referral marketing and growth articles for B2C and B2B tech companies

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Deep Dive Referral Marketing

WoW Recruit a Friend: Inside the Warcraft Referral Program

World of Warcraft (WoW)'s referral program, Recruit a Friend has been a primary customer acquisition channel for the gaming titan. Here's how WoW referrals work

Posted by Chris Tweten | May 20, 2021
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How to Hack Word of Mouth Marketing Strategy: What Really Works

Word of mouth marketing is one of the most cost-effective acquisition channels, you don't want to skip this! Steal our word of mouth marketing strategy here:

Posted by Lars Arboleda | May 16, 2021
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Startups Referral Marketing

The Perfect Refer a Friend Email Recipe (With 11 Examples)

Yes, refer-a-friend emails can be an effective tool in any tech startup's arsenal, but how do you craft the perfect one? Read on and find out!

Posted by Sandra Petrova | May 14, 2021
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Startups Tips Referral Marketing

Choose The Perfect Referral Program Incentives (Easy as 1, 2, 3)

Learn why and how to choose an incentive for your referral program. Discover the best referral program incentives that will turn visitors into customers!

Posted by Sandra Petrova | May 13, 2021
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Startups Tips SaaS

The 10 Commandments of B2B SaaS Lead Generation

Feeling lost with lead generation for your B2B SaaS? These 10 commandments will serve as a guide for you in that process.

Posted by Moises Godoy | May 4, 2021
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12 Stupidly Simple Ways to Get More SaaS Leads

Your SaaS solution may be the best thing since sliced bread. You know deep in your gut it can make the lives of your target audience significantly better. But if you’re not generating enough leads, chances are your SaaS business won’t stick around for long. So, in this blog post, we’ll take a look into 12 stupidly, simple ways that can help you generate more SaaS leads for your business.

Posted by Lars Arboleda | April 30, 2021
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Tips Referral Marketing

How to Make a Perfect Referral Page (Step-by-Step with Examples)

A customer referral page is a great way to encourage the people who use your product or service to tell their friends and family about it. It's a win-win situation for both you and your customers: someone gets a fantastic deal while you get more business from new customers! This blog post will teach you how to create the perfect referral page, step-by-step, with examples.

Posted by Sandra Petrova | April 29, 2021
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Tips Referral Marketing

What is a Referral Code? This Example Explains it All

A referral code is a special identifier created by numbers, letters, symbols or a combination of all of them. The goal of a referral code is to give referrals access to rewards, at the same time a system tracks where the referred people come from.

Posted by Moises Godoy | April 19, 2021
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Startups Referral Marketing SaaS

The Definitive Guide to Building B2B Referral Programs

How do you build a successful B2B referral program? How do you set it up in a way that best suits your business? We lay it out for you in this definitive guide.

Posted by Lars Arboleda | April 16, 2021