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GrowSurf Blog

Referral marketing and growth articles for B2C and B2B tech companies

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Startups Tips

Performance Marketing 101: How to Launch Your First Campaign

What is performance marketing and is it right for your startup? Here's how to plan, launch and optimize your first performance marketing campaign.

Posted by Grant Robertson-Adams | June 4, 2021
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Startups Deep Dive

Why is Zoom so popular? 3 Strategies Behind Zoom’s Growth

Zoom's business strategy boils down to just 3 concepts: customer-driven design, radical transparency and its freemium model. Here's how Zoom rose to the top:

Posted by Penny Robertson-Adams | June 4, 2021
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Tips

How to Build and Benefit from Social Currency in Marketing

What is social currency? In this guide, we explore the social currency definition, benefits and examples you can steal for your own brand building.

Posted by Chris Tweten | June 4, 2021
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Startups Deep Dive

How GoPro Used Word of Mouth to Grow to a $1.61B Valuation

GoPro has become a household name in the camera industry, but how did a tiny device manage to revolutionise an entire industry, and be worth over $1 billion?

Posted by Liam Terrington | June 4, 2021
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Startups Tips Referral Marketing

How to Promote Your Referral Program: 12 High-Growth Tips

Do you want to promote your referral program, but don't know where to start? Here are 12 ways to attract more customers and grow your business!

Posted by Sandra Petrova | June 3, 2021
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Startups Deep Dive

Fitbit’s Marketing Strategy: 500% User Growth in 7 Years

Fitbit revolutionized a new industry of wearable tech, but how did they manage to get to their $9.7B valuation? Let's deep dive the Fitbit marketing strategy:

Posted by Chris Tweten | May 27, 2021
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Startups Tips Referral Marketing SaaS

How to Write a Referral Email Your Customers Will Love

Writing a good referral email doesn’t have to be a nightmare. In this post, we cover the essential elements that make a referral email stand out.

Posted by Moises Godoy | May 27, 2021
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Startups Tips Referral Marketing

Referral Program FAQs: 16 Common Questions to Answer

Are you not sure what to include in your referral program FAQs? Take a look at the most common questions people may have regarding your program.

Posted by Sandra Petrova | May 27, 2021
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Startups Tips Referral Marketing

Easily Increase Mobile App Revenue with A Referral Program

Want to boost your mobile app revenue for years to come? Put your mobile app in the hands of new users with a referral program. Here's how.

Posted by Lars Arboleda | May 23, 2021