What is performance marketing and is it right for your startup? Here's how to plan, launch and optimize your first performance marketing campaign.
Zoom's business strategy boils down to just 3 concepts: customer-driven design, radical transparency and its freemium model. Here's how Zoom rose to the top:
What is social currency? In this guide, we explore the social currency definition, benefits and examples you can steal for your own brand building.
GoPro has become a household name in the camera industry, but how did a tiny device manage to revolutionise an entire industry, and be worth over $1 billion?
Do you want to promote your referral program, but don't know where to start? Here are 12 ways to attract more customers and grow your business!
Fitbit revolutionized a new industry of wearable tech, but how did they manage to get to their $9.7B valuation? Let's deep dive the Fitbit marketing strategy:
Are you not sure what to include in your referral program FAQs? Take a look at the most common questions people may have regarding your program.
Want to boost your mobile app revenue for years to come? Put your mobile app in the hands of new users with a referral program. Here's how.
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing