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Referral marketing and growth articles for B2C, FinTech, and SaaS companies

How to Use Customer Feedback to Improve Your Referral Program
Referral Marketing

How to Use Customer Feedback to Improve Your Referral Program

Building deep relationships with your customers is the ultimate growth hack. Here's how you can improve your referral program with customer feedback loops.

Posted by Chris Tweten | November 2, 2021
How to Market Financial Services without Running Ads
TipsReferral Marketing

How to Market Financial Services without Running Ads

There's more to financial marketing than an ad campaign. Here's how to market your financial services with zero advertising budget.

Posted by Lars Arboleda | November 1, 2021
7 Types of Customer Retention Software for Reducing Churn
StartupsTipsReferral Marketing

7 Types of Customer Retention Software for Reducing Churn

Customer retention shouldn't be slept on. Businesses are leaving money by forgetting their current customers. Customer retention software makes it easy.

Posted by Grant Robertson-Adams | October 29, 2021
How to Build Successful a Referral Partner Program
TipsReferral MarketingSaaS

How to Build Successful a Referral Partner Program

Building a successful referral program can be sped up by cultivating referral partner relationships. Here's how a referral partner program can work for you.

Posted by Grant Robertson-Adams | October 28, 2021
Referral Program Costs & Referral Program ROI Explained
Referral Marketing

Referral Program Costs & Referral Program ROI Explained

Are you a B2B or B2C company? Learn how to calculate your referral program costs and compare those numbers against the expected ROI from referred customers.

Posted by Sandra Petrova | October 27, 2021
Omnichannel Marketing Strategies for SaaS Businesses
StartupsTipsSaaS

Omnichannel Marketing Strategies for SaaS Businesses

How can B2B SaaS companies create the best omnichannel experience for their customers? We look at five steps for creating an effective omnichannel marketing strategy.

Posted by Sandra Petrova | October 25, 2021
Why Your Company Needs Customer Lifecycle Software
StartupsReferral MarketingSaaS

Why Your Company Needs Customer Lifecycle Software

Customer lifecycle software is a game changer. You can improve retention, increase LTV and bring in new referral business on autopilot. Here's why.

Posted by Amanda Laine | October 22, 2021
3 Passive Lead Generation Tactics for Sustainable Growth
TipsReferral MarketingSaaS

3 Passive Lead Generation Tactics for Sustainable Growth

Passive lead generation is the dream for most businesses looking to achieve sustainable growth. These tactics will not only draw in leads but will continue to...

Posted by Grant Robertson-Adams | October 22, 2021
How SaaS Companies Can Supercharge Webinar Attendance
StartupsTipsSaaS

How SaaS Companies Can Supercharge Webinar Attendance

Webinars are one of the most powerful lead generation channels for SaaS companies. Learn how you can drive webinar attendance for your SaaS with our guide.

Posted by Chris Tweten | October 21, 2021