GrowSurf Blog

Referral marketing and growth articles for B2C and B2B tech companies

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Startups Referral Marketing SaaS

The Definitive Guide to Building B2B Referral Programs

How do you build a successful B2B referral program? How do you set it up in a way that best suits your business? We lay it out for you in this definitive guide.

Posted by Lars Arboleda | April 16, 2021
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Referral Marketing

Referral Programs Work in 2021 (And This Is Why)

And that's exactly why customer referral programs are so effective in 2021. They are based on basic human psychology that still exists today. Chances are, customer referrals will still be effective 100 years from now. Learn why referral marketing is so effective and how to leverage referral marketing for your business.

Posted by Sandra Petrova | April 16, 2021
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Deep Dive Referral Marketing

The Complete Guide to Set Up a Customer Referral Program

“Invite a friend to receive a special discount on your next purchase.” I bet you’ve seen that one somewhere or at least something similar. That’s a referral program. But how do you get to that point? How can you reward your customers? How can you incentivize them to bring you more customers? How do you actually create a referral program from scratch? In this post, we answer those questions for you.

Posted by Moises Godoy | April 10, 2021
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Tips Referral Marketing

41 Referral Program Examples

Looking for referral program inspiration? In this post, we've compiled 41 referral program examples, with screenshots of their websites, emails, and user flows.

Posted by Kevin Yun | April 10, 2021
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Startups Tips Referral Marketing

12 Best Referral Program Ideas to Supercharge Your Refer-A-Friend Marketing

Want to give your referral program the kick in the pants it needs to make your customers sit up and take notice and keep sending referrals like all get-out? Here are 12 super effective referral marketing ideas to get you started.

Posted by Lars Arboleda | April 2, 2021
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Brand Ambassadors: What They Do and How to Choose the Best Ones

Are you asking yourself what is a brand ambassador? What does a brand ambassador do? If so, in this post we answer those questions for you.

Posted by Moises Godoy | March 11, 2021
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Tips Deep Dive

How Morning Brew's Referral Program Grew to 2.5 Million Subs

One good way to create a successful referral program is to look at how other people did it. Case in point: Morning Brew. Want to learn how they built an audience of 2.5 million? This blog post breaks down the Morning Brew referral program in detail!

Posted by Lars Arboleda | February 28, 2021
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Tips Deep Dive

Bench Accounting's B2B Referral Program Breakdown: How a Purpose-Driven Brand Drives Referrals

We break down exactly how Bench Accounting’s B2B referral program encourages sharing using a purpose-driven approach—from how they communicate their value proposition and the incentives they offer customers, to the CTA placements on their website and the language used in their emails.

Posted by Lars Arboleda | February 22, 2021
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Tips Referral Marketing

4 Powerful Ways to Optimize Your Referral Program

While referral programs are an effective way to promote your products and services, they’re not always easy to optimize. Here are 4 powerful ways to optimize your referral program.

Posted by Lars Arboleda | January 8, 2021