If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.
Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?
Is your referral program falling short? Follow these 8 referral marketing best practices and you can turn your referred customer acquisition into a winner
AARRR! Every startup should get familiar with these 5 letters. Learn about how you can use pirate metrics to figure out what's working and what isn't.
Defining your target market is just the first step in understanding your audience. Did you know you can identify your target market in 3 steps?
User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:
Blue Apron's referral incentives were generous. Too generous. Learn about their blunder to prevent your referral program from being a recipe for disaster.
How To Ask For Referrals: Lessons From 5 Startups Who Turned Into Unicorns With The Power Of Referral Marketing