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149 articles

Does cold calling actually work for B2B companies in 2021?

Don’t neglect traditional sales tactics for your B2B! Cold calling works great for certain types of B2B companies, including SaaS, EdTech and Online Education.

Posted by Chris Tweten | Apr 23, 2024

Loyalty vs Referral Programs: A Side-By-Side Comparison

Loyalty and referral programs are often used interchangeably, but they’re two different things. Read on and discover which one is better for your business.

Posted by Sandra Petrova | Apr 23, 2024

9 Simple Ways to Design a High-Converting Landing Page

High-converting landing pages are the holy grail of any digital business. Here's how you can design landing pages that bring in conversions.

Posted by Chris Tweten | Apr 22, 2024

How to Design Customer Satisfaction Surveys that Work

Getting customer satisfaction surveys right is important. Here we outline the best design practices to ensure you get the results you need to grow your business

Posted by Grant Robertson-Adams | Apr 18, 2024

8 Highly Effective Financial Services Marketing Strategies

As a financial services firm, you can’t survive and thrive in this volatile marketing environment using dated methods. Try financial services marketing instead.

Posted by Lars Arboleda | Apr 16, 2024

How to Build Brand Equity and Increase Your Market Share

Brand equity is the difference between being well liked and being iconic. Building brand equity is a long, difficult process that starts with studying legends.

Posted by Amanda Laine | Apr 10, 2024

How Startups Can Build Brand Affinity on a $0 Budget

Startups are uniquely positioned to build brand affinity, even without a marketing budget. Don’t you want to have devout followers?

Posted by Amanda Laine | Apr 9, 2024

What Is Churn and How Does It Impact Your SaaS Business?

If you run a SaaS business, your churn rate is the key indicator of business health and growth potential. We explore what it means and how to calculate it.

Posted by Rebecca Hey | Apr 9, 2024

User Segmentation Strategies: 6 Ways to Segment + Examples

User segmentation allows us to break down a larger user base into smaller groups. Why? All the better to market to in a personalized way:

Posted by Grant Robertson-Adams | Apr 8, 2024